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Common Questions and Answers
It used to be that a salesperson from a particular supplier or service, would walk into a customer’s facility and leave behind items like coffee mugs, key chains and letter openers with the organization’s logo inscribed. These items were designed to keep the company in front of the customer. Were they effective? Not really. The mugs wound up in a group with all the others in the dish drain in the break room. The other items got tossed in a drawer never to be seen again. Would it not be better if these items were used more frequently and remained in the forefront?
Today, marketers have many options of products that will be put to good use to keep their name in front of the customer. This is due to the personal technology that is everywhere in today’s business environment. Everyone has an iPhone or smart phone and every desk has a PC or Mac. Marketing savvy business people can have their logo, and contact info, emblazoned on a number of different items that are certain to be appreciated by the recipient and well used.
By searching online there are endless possibilities in all price ranges for tech savvy marketing items; products that will be utilized and appreciated rather than winding up in the desk junk drawer. Marketing is keeping a brand in front of the customer and also the competition. The customer sees the name as friendly and familiar. The competition sees all of the logo items as marking of territory.
There is no affiliation with the companies listed above.
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