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by Hernan Rodriguez
A lot of people believe that business technology apps for business process automation can replace hard work and discipline. As a Sales Professional, Certified on Artificial Intelligence Implications for Business Strategy, I can tell you that’s not the case.
Today there is no replacement for hard work, strategic planning and discipline, which are the basic permanent principles to obtain and maintain success in any project, business or personal.
Although technological tools are obviously needed to be more efficient and competitive in any industry where we participate, their use will allow us to free up time and human resources to dedicate them to other tasks which require the emotional intelligence and detailed manual labour that we as humans can only do today.
Technology uses for marketing and sales of digital asset include:
Instant Messaging and Email auto respond programs/robots; Acquisition, grouping, tracking and management of data bases. Automated posting and reposting of social media ads. Integrated payment processing and real time currency conversion to participate in offshore markets 24/7. Affiliate payment software for commissions and bonuses.
Implementing and optimizing the right technologies will let you concentrate in other tasks such as PR, negotiations with your suppliers or free up time to update your skills trough courses and stay on the top of your industry or have more time to spend with your loved ones.
Choosing the right applications, implementing them and teaching your whole team to use them in an efficient manner takes considerable time, money and effort and it for sure will be one of the best investments you can make.
The information required to implement this technology is available online, if you require specialized assistance, there are professional consultants who for a fair fee can save you a lot of time and money.
About the author