Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
As a leader, understanding what emotional needs drive you and your team professionally can make all the difference in your interactions with others and the effectiveness of your leadership. When an experience or action meets at least three of our human emotional needs, we find ourselves feeling compelled to follow through with that action.
A recent Align to Thrive article looks in-depth at the six basic needs that we are subconsciously striving to meet in our lives. These emotional needs are fundamental to how we experience life, both personally and professionally.
1. Recognition (Significance): The need to feel important and acknowledged for your abilities and unique individuality.
2. Self-Esteem (Contribution): The need to feel good about yourself and your actions. To give and add value to your circle of influence or world.
3. Love (Connection): The need to connect with others. The need to belong and feel like a part of a team, family or activity.
4. Creative Expression (Growth): The need to continue personal growth through challenging yourself, gaining knowledge and learning.
5. Security (Certainty or Comfort): The need to feel certain and/or confident about things in your life, situations, actions or plans.
6. New Experiences (Variety): The need to change up the “routine” of everyday habits, patterns, likes or dislikes. Some examples include dressing differently, ordering different meals or driving a new route.
Recognizing these fundamental needs that drive you and others in your life is very important to be an effective leader. You can read more insights from Align to Thrive on the 6 emotional needs in the workplace, or check out Align to Thrive’s IC-8 Cultural Assessment to get a comprehensive understanding on your existing company culture.
About the author
Rick Middlemass has almost a decade of experience in Entrepreneurship, Business Development & Sales.
Rick began his sales and entrepreneurial career at 18 opening up a new territory for Student Painters creating over 100K in new business over the next 3 years. Rick also worked in various sales & marketing roles & internships throughout his time at Michigan State University.
In his first role out of school Rick joined NuWave Technology, a Cisco Systems Premier Partner in Michigan, and quickly worked his way up to be:
2014 Sales Person of the Year
2015 Sales Person of the Year
16 Time Sales Person of the Month
Rick Middlemass now works with the National Association of Sales Professionals helping salespeople and sales leaders reach their true potential and continue to grow through our behavioral conditioning programs.