Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
The last five or so years has seen a very real change in the way that enterprise customers procure products and services regardless of whether the assets are for a line of business, or the whole enterprise, from a major technology project or the companies stationary supplies.
This change is exemplified in no better way than what I refer to as the ‘Rise of the CPO’ — The Chief Procurement Officer. Todays Enterprise CPO’s are likely to be professionally certified, expert buyers, with many large procurement projects under their belts.
In many cases, an enterprises procurement process is still managed under the responsibility and budget of a line of business. Increasingly, however, the trend in medium to large enterprises, when it comes to big ticket procurement items and key supplier management, is to have the process managed by specialist procurement professionals either at a Category Owner level, or by a specific procurement team.
Nearly all major contracts these days involve specialist procurement professionals taking responsibility during all stages of the contract negotiation and finalisation of related contractual agreements. Procurement’s main objectives are to realise new savings in many areas for the business and transform procurement into a more progressive function that delivers quantifiable, and sustainable value over time.
Often own the budget, with deep understanding of the specialised business requirements for their line of business. Typically they will only be influencers in the process, with a key stakeholder, or puppet master behind the scenes pulling the strings, until they need to be engaged in the negotiations.
Technical specialists who are often called in the work with the business to turn the business specific requirements into a specification that will be releases to market. Key in the evaluation process, to ensure that vendor and supplier’s proposals meet the specific functional requirements.
Often specialist procurement professionals, responsible for the relationship between key vendors and suppliers and the customers organisation
Specialist, certified and professional procurement executives and representatives, who will typically lead the process from start to stop and coordinate all players participation in the supplier / proposal evaluation and selection process.
Representatives from finance and operations, often called; in toe evaluate the commercial viability of specific proposals given budget and capital contention constraints.
Naturally involved in the contract review and negotiation in evaluating suppliers and their proposals.
As an enterprise sales professional, sooner or later you are going to have to interact with your customers procurement department. It is critical that you have a thorough understanding of the motivations and objectives both formal and informal of your customer’s procurement teams. This will not only help you with developing important relationships with key procurement team members, but also aligning your sales strategies, and structuring your business cases. Over 20 years I have worked with a variety of Procurement Teams and Executives with a variety of motivations, KPIs and objectives.
Whilst the various informal, unspoken or political motivations of your customers procurement teams might be a major factor in their decision making, I am only covering the formal motivations by way of KPI (Key Performance Indicator) here.
This KPI represents the aggregate amount of money that procurement saves by reducing the total cost of ownership year over year, of business assets, excluding changes in volume. Procurement quite correctly shows these as its department’s contributions to the profitability of the organisation. These hard dollar savings are captured directly in the P&L. This is a common tactic procurement uses in negotiations with incumbent suppliers.
Procurement organisations will track a pipeline of cost reduction savings, similar to a sales pipeline. This KPI reflects hard dollar savings that have been actually implemented and realised by the organisation, not just identified or targeted. Procurement organisations will typically track a top ten supplier pipeline against this metric.
Procurement teams are measured specifically on the contract compliance in the following terms
The contract compliance metric benchmarks supplier’s performance against their contract agreements, as well as benchmarking suppliers vs. other suppliers. It also benchmarks how the organisation is tracking with regards its obligations and can highlight process or procedural gaps.
I have negotiated with procurement teams in global organisations whose number one measure was contract compliance over and above all others, even a higher priority than cost reduction.
This is a key KPI for procurement. Think of it like Procurement Service Level Agreements back to the business. It tracks procurements ability to deliver what the organisation requires when it requires it.
Procurement teams will measure metrics such as the following for example.
This is not a complete list, however, as a key supplier it is well worth understanding the important elements for procurement. These are the metrics that you as a key supplier will be expected to track and report on in a forum such as a quarterly business review.
Cost avoidance is often tracked and measured by procurement teams as a direct cost reduction that results from spend that is lower than what it would have been had the cost avoidance exercise hot been performed.
These are often captured as soft costs and include:
I’ve rarely seen procurement teams avoid seeking cost avoidance concessions in contact negations. Be ready.
This is normally measured simply as an average period of time required between a purchase request and purchase order being placed with a supplier. Similar measures reflect time between order placed on supplier and delivery to the business.
Delay’s or results outside the expected threshold will often point to process issues internal to the organisation. Poor cycle times caused by the supplier will point to resource levels, skills, or process related issues, which will need to be addressed.
A key motivation for CPO’s is the consolidation of suppliers and vendor partners. This metric measures the current state of supplier consolidation at a point in time. Typically reviewed quarterly and annually, and will also drive the metric for Procurement ROI. Why purchase the same or similar products from multiple suppliers?
Procurement tracks this KPI to show the efficiencies they have achieved within their team at driving down costs. Typically you’ll find that as this metric improves, you will see virtually all other procurement metrics, cost savings etc. improve as well. Hence the reason why supplier consolidation is so high on the list of procurement teams.
Note, depending on how critical this is for procurement, if you are positioning yourself to be a new supplier to the organisation, you may find yourself at odds with procurement.
Also, keep in mind 80% is an arbitrary but realistic % for procurement teams.
This is a very straightforward metric, which measures the department’s overall effectiveness. Typically the measurement is achieved by comparing the implemented costs savings against the operating costs of the procurement team. As I said, pretty straight forward in terms of return on investment for the invested costs of running the procurement team.
Managed spend is typically viewed by the procurement team as spend which is either:
As compared to total spend which is the amount of money the business spends on all products and services each year.
Spend under management is usually reflected as a % of Managed Spend vs. Total Spend.
Depending on the industry, size of business, total spend per year and how aggressive the procurement team is, managed spend targets will vary widely. I have seen them as high as 80 – 85%.
About the author