Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Do you know customers that have been in the same job since time began? Or that have the same lunch every day? Or lived in the same house for decades? In sales psychology terms we call them ‘sameness’ people. They simply don’t like change, certainly not in the contexts mentioned.
Then again you may know customers who revel in change – at work, possibly at home, again it can depend on the context. We call these ‘difference’ people. There is no right or wrong – but if you can identify these particular characteristics in your customers, increasing sales is easy!
When you think about buying new clothes for work do you think about getting clothes like the one so and so is wearing….or do you think about getting something that’s different from the one that so and so has?
Or how does your current job relate to what you were doing five years ago? Do you focus on the similarities or the differences? How about your current car…how does it relate to your previous one? Is it the same make – or totally different?
Have you got a feel yet for your own ‘sameness’ or ‘difference’ preference?
If you can ascertain whether your customers are ‘sameness’ or ‘difference’, then you can tailor your language accordingly. You’ll connect and engage with customers more deeply more quickly – and achieve sales success.
Ask them a question such as “What’s the relationship between your work this year and last year?” – an innocuous question that will elicit a reply which should provide you with some real nuggets of information. Your question needs to be worded in the correct context i.e. in this case work. And always use the word ‘relationship’. Never substitute this for say ‘difference’ as to do so would corrupt their answer.
If their answer revolves all around how similar things are, then they are ‘sameness’ orientated, whilst if they talk along the lines of thing being completely different then they are ‘difference’ orientated.
Any ongoing conversation will help you decide their leanings. And remember they could lean a little to both camps i.e.
“it’s like before but ….”
To a customer with a ‘sameness’ preference: Begin by helping them identify commonalities and similarities before moving on to how your service or product is better. When talking about the differences frame them as small, gradual and evolutionary.
To a customer with a ‘difference’ preference: Talk about newness, uniqueness, how your product or service is different from things they have tried before. Introduce commonalities and similarities casually.
The main thing is to use language that will light up your customer – irrespective of your own natural tendencies.
Please ask if you would like to know more about this wonderful sales psychology technique.
Until next time.
About the author
Hi I’m Leigh Ashton of The Sales Consultancy
Whether you’re a small business or a leading brand, an area manager or a Chief Executive, whether you’re new to sales or an experienced sales professional. Even if you’re not in sales at all but want to understand it, you’ve come to the right place.
The World of Sales is changing.
Today’s conventional sales training doesn’t address the psychological barriers that get in their way.
My approach takes your sales team through a process that:
* Helps them identify their psychological barriers and gives them the tools to overcome them
* Teaches them how the mind works so they can keep motivated and stay focused
* Gives them the ability to identify the psychological patterns of their clients and prospects so they connect with them at a deeper level and close more sales
And at a higher level…
* It creates more success in other areas of their lives so they are happier generally…and happier sales people generate more sales
Wherever you are on your personal sales journey what’s the best course of action for YOU.
– Sales Training – that actually gets results
– Leadership and Management
– Personal Coaching and Mentoring
– Sales Mentoring Programme
– NLP (Neuro Linguistic Programming) and how it can help you accelerate your success
– Keynote Speaking