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Common Questions and Answers
Marketing costs are going up..U.S. Postal Stamps are now at an all time high of 46 cents and the cost of shipping magazines and catalogs is up 20%.
Newspaper advertising costs as well are estimated to increase along with radio and television. Printers ink and paper cost are estimated to increase.
What is a seller who must market in order to survive and prosper to do? What can you do?
You cannot stop marketing to your customers and prospects. What you can do, in fact I think what you are going to have to do, is use one of your most valuable assets to market for you.
An asset that costs you nothing to use, not a single cent. An asset that has been in your marketing arsenal from the day you opened your business. Your asset of customers.
The top sales producers have been using their customers from the beginning of commerce to bring in their friends, relatives and colleagues to make purchases. People love to buy where others have been satisfied making purchases.
It’s time to use, no it is past time for you to use Referral Marketing. And I am going to give you the secret of how to get your satisfied customers to send their friends, relatives and colleagues to your business to buy your goods and services at the highest possible fair prices. That’s right, when a customer comes to your business because they were referred by someone they trust you are able to get a higher price, as long as it is a fair price, for your products and services.
The secret to getting your satisfied customers to send their friends, family and colleagues to you is: “ASK.” All you have to do is ask them to send them to you.
The rules of referral marketing are:
But they will not help you unless you ask them. Word of month advertising has got to be helped along. There is just to much going on in your customer’s lives for them to automatically remember to refer you.
Don’t let the post office and media increase your marketing costs. Use your satisfied customers to gain new prospects that will turn into lifelong customers.
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