Learn what being a member does for you
The Seller Styles
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Sales Success Principles
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
About Our CEO
Standards of Conduct
Common Questions and Answers
Twitter has become one of the fastest growing social networking websites. With an increasing audience, Twitter also represents one of the best ways to expand your business and attract clients. Follow these five steps to enhance your business on Twitter.
One of the best ways to draw clients toward your business is to actually find them on Twitter. Begin by searching for users where you or your business is located. If you follow users in your area, they may be more inclined to follow you. Once you achieve these relationships you will be able to expose those in your area regarding your business.
Try to find people in your area each day. Over time you will find your list of followers grow over time. As you obtain a relationship with some of your followers, this will mean good things for your business. Your followers will be able to stay updated on the latest events in your business.
As your base of followers grows, you will need to keep them up to date with what is happening in your business. Keep them updated relatively often with new products and developments in your business, and whatever else is important. Mention anything that could increase interest or help your business grow, whether that means describing new products or developments.
Make sure to provide links to your company’s website on a consistent basis. If consumers are able to purchase products from there this will be a great way to point them to what you are selling.
It is very important to keep an active online presence on Twitter for your business. As products and key developments are represented on Twitter, you keep a degree of professionalism intact by keeping your client base updated on your business.
In addition to your tweets regarding your business, you also need to actively keep in touch with your client base. This is maintained in two ways, by your tweets and on your clients’ profiles. Not all of your tweets should be about your business. Use a few tweets to do something off-topic. Tell your clients something about your life to allow them to get to know you. They will feel much more comfortable interacting with you and your business if they get to know you better. Also, interact with your followers on their profiles. Take interest with what they are tweeting about in order to develop a relationship with them. Once again, they will feel more comfortable with you if you attempt to develop a relationship on more than just business.
It is also vital that you don’t overdo your activity on Twitter. Your clients will stop following you if they are bombarded with too many tweets of any kind. You don’t want to annoy your customers. Try not to post too many updates on your profile. It may be a good idea to look at other businesses to see how often they update their profile. At any rate, take care not to overwhelm your client base.
There are a number of important characteristics in which your tweets should portray your business. In order to portray and enhance your business, follow these guidelines to keeping your customers up to date and in order to find new potential clients.
One way to optimize your tweets is to use hash tags. These are done by using the pound sign (#) before your tag. Use these on important terms unique to your business to draw attention. For instance, you could use a hash tag when introducing a new product.
Use links when tweeting. A link to the website of your business should be in your profile — so don’t link to it constantly in your tweets. However, you should use links when you are introducing new products — especially when they can be purchased off of your website. As a consumer sees your new product’s news and information, then he or she can click on it to learn more and possibly purchase the product. You should also use links when you describe important events or anything in which you can provide a link for additional information. In the end you want to draw as much traffic and interest to your business and the website of your business.
Entice your followers by offering specials on Twitter. This can be a great way to generate interest into your business and on your Twitter profile. You could even hold specials only for your Twitter customers. There are endless ways to hold specials and sales, yet Twitter remains a powerful way to expose your customers to special deals and incentives.
If you are considering implementing some type of paid advertising for your business, Twitter is a great way to find new clients. While the aforementioned steps will increase your client base, paid advertising can increase the acceleration of your business.
Carefully consider some of your options on Twitter. There are reviews regarding possible advertising options on Twitter, such as Sponsored Tweets, Ad.ly, and Be a Magpie. These solutions can be just what you need to stimulate your client base.
If you have revenue for advertising, consider using a small amount of paid advertising to enhance the free steps for advertising on Twitter. At any rate, stay consistent and carefully integrate Twitter into your business plan for maximum growth potential.
About the author