Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Every business has it’s highs – peak performance times, and lows – low performance time, it’s ups, and downs and it’s ins and outs.
To succeed in business, you need to know when it is peak performance time – the highs and the ups and when it is low performance time – the lows and the downs. Then, and only then, can you strategize to turn down time into peak performance gold.
Let’s start with the highs, peak performance activities. The most obvious high, or peak performance activity in my business, the speaking business, is regularly getting up in front of a group of people and speaking my passion, sharing my knowledge, growing people and being gratefully applauded.
There are other highs in this business, but as part of nature’s balance there are also some low’s, low performance activities.
Things we do not get paid for directly. Things like marketing and sales, networking, research, administration, data base management, program development or simply writing articles.
If you don’t like doing any of these things, or don’t hire someone to do it for you, you can remain in low performance, financially and spiritually.
Using your time wisely leads to peak performance. If you are not speaking, or doing what you most love to do in your business, what are you doing to grow your business into the future?
Have you taken the time to produce a business plan? What are your short term and long term objectives? What is your action plan? What are you doing about it? What are your daily disciplines to peak performance?
The more you do, the more positive the mind remains and the closer you get to peak performance. Everything comes in direct proportion to the effort excerpted. Do nothing and you worry and get depressed which leads to low performance. The more you do, the more you reach peak performance and gain financially and spiritually.
Like any business we also have our ups and downs. There are times of the year when business is up and other times when it is down. For most speakers December 15 to January 15 and for a good part of the summer months, business is down.
It is between these periods that business can be booming. When business is booming we are on a high – we can be at peak performance.
When it is down, we don’t have to be at low performance. It is when business is down, that we can produce peak performance gold, if we want to bad enough.
It is during these down times that we can rest, plan, write and do other activities. This is the time to be planting peak performance gold seeds, to harvest financially and spiritually during peak performance activity times.
It is during down times that you should be doing the things you don’t always enjoy doing. In my case I write.
Writing articles, booklets and/or books. Why? There are a couple of reasons. First the obvious. As an author, you gain credibility. With credibility comes respect and media attention. Media attention can help you build your speaking business and allows you to increase your peak performance and fees, if you are good. Of course there is also back of room sales revenue. This is the financial peak performance reason why speakers write.
The second reason I write during down times is for spiritual reasons. Writing reinforces the message within me and keeps the mind busy and focused. It is this focus of keeping the mind on desired outcomes, resulting in peak performance, and prevents down time negativity from entering.
Lack of focus and an idle mind invites negativity – low peak performance. Avoid low performance by keeping focused and busy – doing what you have to do, even when you don’t want to do it – that is the definition of discipline.
The Bottom Line: As a speaker, entrepreneur or employee, you must know your vision and walk your talk, even during down times, to maintain peak performance.
About the author