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Influencers Invited Sales Blog

Twitter, Facebook and Linked In, Oh My

These days, I imagine if Dorothy was lost in the internet jungle that is what she would be saying as she skipped down the yellow brick road trying to figure out social networking sites.

Similar to a cocktail party or event, social networking is the act of meeting and engaging with people with one slight difference, it is in a virtual environment. Websites such as Twitter, Facebook, Linked In, Friend Finder, You Tube and much, much more, exist to create an environment for individuals who share a common interest to meet and discuss those interests. It also provides an environment to share information, photos and news as it is happening. From a business perspective, it provides a new media to engage customers, monitor customer feedback and provide a centralized online meeting area to engage and market too all at once.

Social media and networking sites are not a fad and will eventually be a integral part of business, customer service, marketing and sales and if you are not involved in it now, you need to get started right away! Here are some tips to getting started with social networking.

  1. Get Started: The best way to get started is to simply sign up and follow along.- If you are joining Twitter – select a few people to follow and watch what is being said, who is following who and when you are comfortable, join in the conversation. To help you get started, followme

    – For Facebook, sign up and look for “friends”. Chances are there are tons of people you know and Facebook will help you find them and begin making connections on your behalf. The great thing is, you get the option to accept a friend invitation or you can just ignore it and nobody will know. To help get you started on Facebook, send me a friend request

    – For Linked In, sign up and “connect” with business associates, family and friends by sending an invitation to connect. Since this is a professional networking site, you will keep your tone and your messages professional. Search for business associates and send them an invitation to connect. Connect with me

  2. Write a great profile and include a picture: Social networking is about connecting and networking. Make sure you include you picture and write a powerful profile. Each social networking site has its own requirement for how much you can write, so write as much as you can and make it interesting. Include items that people can relate to and so that people can engage with you in conversation, but be cautious. Same rules apply when meeting strangers, don’t disclose too much personal information and always use your common sense.
  3. Get involved. If you sit in the corner at a party and do not speak to anyone, you’re not networking. Most of these sites center around one theme “What are you doing now” and depending upon the site, you have limited number of characters to include in a text message to answer that question. Comment on other people’s thoughts, messages and ideas. Ask a question and see what answers you get back. Look at the photos, the web links and the blog posts that people are pointing too and provide your feedback. Join groups and participate in Q & A forums.
  4. Make the Time Commitment. Networking and relationships are built over time, so you will need to make a commitment to invest in growing your network. This is not something you can do seldom and requires a level of commitment to truly maximize the results, but beware, social media is addictive and can take all your time if you let it. Schedule a few hours a day in intervals to participate.
  5. Post Often and Frequently. How often should I post? This is a question that I get asked often and my answer is, all depends. On Twitter, it is expected that you send short messages about what you are doing a few times a day, but that is not the same expectation for Facebook and LinkedIn. I usually post a few times a week on Facebook and on Linked In. I post to Question & Answer forums frequently and I always supply comments and feedback to people I am connected with on all sites.

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