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How to Improve Online Sales with Marketing Automation

As you grow your online retail business, you start having a lot of questions. How do the big online retailers keep up with the growing customer base? When do they provide a consistent experience to all their customers? In what way do they increase their sales? Two words: Marketing Automation. As your business expands, marketing […]

Seven Ways to Acquire Sales-Qualified Leads (SQLs)

Image credit: Unsplash Clients go through a sales funnel, beginning with getting acquainted with your business. They land on the website, discover goods and services, and compare prices with others. Thus, they gradually become SQLs. That’s where we need to answer the question, “What is a sales-qualified lead (SQL)?” These are people or companies interested […]

Things About Wholesale Business Your Boss Wants to Know

Being fully equipped with vital information that your boss needs to run their wholesale business successfully is crucial. This can make you productive and attain better results for the business and personal growth. Let’s discuss some essential aspects of a wholesale business you need to know. It’ll impress your boss, help you stand apart from […]

How to do online sales in the US? Cultural differences

Today, sales is a process that follows you from the beginning of your company journey. And it is crucial that you know this process, and if you are skilled at it – it will be super beneficial. However, online sales in the US have its specifics, America is a land of possibility, as a huge […]

How To Gain Sales Experience for Those Looking to Get into Sales

  Are you seeking sales experience to prepare you for a career change or success in sales marketing? Starting a career in a field without experience can be quite challenging.  For beginners, the sales field is easy to enter and does not require a specific degree. As these jobs offer training and mentoring, it is […]

How to Write Your Sales Value Proposition

What is Sales Value Proposition? A sales value proposition is the unique selling point of your service, product, or anything you offer to the customer/client/prospect. Most organizations put a limited amount of time on this feature and focus much of their attention only on doing what the competition is doing. Therefore, it’s one of the […]

Closing Sales Deals Over the Phone: 8 Steps for Success

Image source: Pexels Closing a deal involves more than getting a prospect excited about your product. A closing call is arguably the most critical part of the sales funnel, even if it occurs long after first contact has been established. Although some closers are more effective than others, there’s no great secret behind a successful […]

Top 5 Google Ads Metrics to Measure Advertising Performance

Business-to-business companies can capture efficient, fast leads with a successful Pay Per Click campaign. If your PPC strategy is organised and well-planned, you could achieve successful click rates of 65%. Eventually, you should benefit from increased website traffic, brand awareness and a much greater Return On Investment (ROI). According to Statista, digital advertising in the […]

The Empathy Angle Missing in B2B and SaaS Sales

Image Source: Pixabay  Software as a service (SaaS) and business-to-business (B2B) sales can’t be treated the same as selling directly to consumers. Not only are there more people involved in the decision-making process, but it also tends to be a much longer journey from the first interaction to the actual sale.  But one thing SaaS […]

B2B eCommerce Trends That Will Transform Your Business in 2022

Source: Virtina Evolution in technology and the nature of buyers have created several changes in the marketing industry. Furthermore, the COVID-19 pandemic is also greatly responsible for the changes as it severely impacted the lifestyle of the individuals. B2B audience previously composed chiefly of baby boomers and Generation X. Now technology literate and intelligent millennials […]