Skip to Content
section-header
Influencers Invited Sales Blog

7+ critical lead generation KPIs to track in 2023 (+ report template)

If you own a business, chances are you are focusing on gaining leads that will convert you into potential customers. Measuring the success of your inbound and marketing campaigns is critical and if you’re unsure where to start, today is your lucky day.  Here is your guide on the top lead generation KPIs to track […]

8 Actionable Ways to Use LinkedIn for Successful B2B Lead Generation

LinkedIn is a well-known social media platform for B2B marketing. However, getting your desired results from the platform isn’t as straightforward as you think.  You can’t just expect to fill out your company page with basic things, send a couple of invitations, and everything will fall into place.  While LinkedIn is a fantastic platform to […]

How to get organic leads using SEO

The process of organic lead generation is not an easy one. It usually entails a lot of work, careful planning, and an understanding of what your targeted audience wants. If you are doing this right, however, you will be rewarded with new clients who want to do business with you. This article will look at […]

An Actionable Guide For B2B Lead Generation Through Social Media

Social media marketing has slowly become the most happening and rewarding channel for lead generation. It is not only beneficial for B2C companies but equally effective in cases where B2B companies apply and implement tactful social media strategies. It is a great way for marketers to leverage the channel and move beyond using it for […]

5 Ways to Increase Lead Quality

image source Sales and business development professionals know the importance of receiving quality inbound leads. It’s not enough to simply increase volume by pushing out massive marketing campaigns. Organizations need to ensure that the leads coming in have both the ability and intention to eventually make a purchase. However, with invalid email addresses frequently filling […]

5 Ways Your Sales Team Can Use Social Media To Generate Leads

Image source: Pexels Social media is no longer just a powerful tool for the marketing department; oh no! In fact, using social media for lead generation needs to be an important part of every sales team’s strategy.  This is because collecting leads through your social media channels not only helps to boost sales but will […]

How to Use Video to Attract New Leads

With just the topic on a blank page in front of me a strange thought crossed my mind – Am I preaching to the converted? Why should I write about lead-generating video content when most people already know the importance of the audio-visual medium? These questions again forced me to research the topic. After hours […]

Why Lead Qualification Isn’t A Job For Sales Professionals

  Sales professionals wear a lot of hats throughout their day. As well as being a sales star, you are also an administrator, a customer service agent, and even a reluctant phone tagger!  Too often, all these roles are seen as part of a sales professional’s job – but this needs to change. Only 35% […]

How to Use Quiz Funnels to Grow Your Sales

Image Source: Pixabay Digital marketing allows you to offer a wide variety of content types to your audience according to their position in the customer journey. Your content may engage your audience about your brand, inform them about your products, or convert them into customers. However, it appears like everyone is offering the same type […]

Ultimate Guide: What Is Lead Management?

An important part of any business’s long-term growth strategy is generating new leads. For that reason, it is important to have a clear picture of all of your sales and marketing plans to capture qualified leads.   Developing customer acquisition and retention strategies is easier once you are familiar with lead management principles. In this […]