Image source: Pexels “Changes are inevitable and not always controllable. What can be controlled is how you manage, react to and work through the change process.” Kelly A Morgan It is an undeniable fact that the contemporary business world keeps evolving at an unprecedented pace. Businesses are getting competitive more than ever and are finding […]

  So, when they asked me at WhiteHat Junior, my last employer, what makes me an extraordinary salesperson I said a lot of things. I was awarded the title ‘Guru Cool’ for consistent performance over a long period. Looking back I see three qualities that make a critical difference in the long run. Communication & […]

Source Personalization has always been a cornerstone of effective marketing. And with so many different channels available now to reach your leads, why not make every interaction count?  Your leads will remember you and respond better if they feel like you understand them as individuals, rather than treating them like impersonal numbers on a spreadsheet. […]

Writing a good referral email requires you to pay attention to every element. Doing so will get you higher conversion rates. Staying competitive in the modern market requires you to implement all kinds of marketing strategies. On top of all the PPC campaigns, SEO content strategies and social media exposure, there’s another approach that many […]

Image source: Unsplash The day-to-day functions of running a company can send you all over the place. Urgent tasks and problems that crop up have you putting out fires while you’re also managing the less-urgent (but essential) projects at the heart of your business. Sometimes you need to take a step back and regain your […]

Since March 2020, outside sales conversations have come to an abrupt halt. Suddenly, young professionals in the sales and business community are being called up to serve in a great national crisis, and bosses are locking staff away to work from home until the crisis is over. The COVID-19 pandemic peaked and gradually declined through […]

Image source: Unsplash The ongoing pandemic has opened our eyes to the realization that remote work is here to stay, and it’s not going away anytime soon. In fact, most brands in the B2B space expect digital sales to be more than 50% of their business within 2 years. When it comes to working from […]

Image source: Pexels A happy sales team is also a productive sales team, so it makes sense to do everything you can to improve morale and encourage their efforts. Here’s a look at some of the tactics you can use to enhance sales team job satisfaction and empower them to operate optimally. Doing so should […]

Image source: Unsplash For a business to beat their competitors, their understanding of the customer lifecycle journey shouldn’t lack in any manner. To analyze various latest buying trends, brands gather tons of data, such as customer behaviour, income levels, changes in their requirements, what services their competitive brands are offering they lack. All this data […]

Image source: Pexels Energy is everything.  Without energy, you can’t perform at your best when it matters most. If you don’t have energy, how can you expect to be productive when you work, be present with your family and friends, or even enjoy your life. Being at your best is determined by your energy levels.  […]