Joe Sweeney has owned, operated, and sold four manufacturing companies, led the Wisconsin Sports Authority, and founded Sports Marketing Management (SMG). At SMG, Joe ran the firm with several coaches and athletes, included Brett Favre. From there, Joe purchased equity interest and an investment banking firm, where he served as president and managing director. These […]

Artificial Intelligence has become the norm when it comes to digital marketing and internet trends. We can no longer rely solely on hand-crafted web content in order to market certain products and services effectively. A whopping 84% of enterprises in 2018 have decided to implement some form of AI in their content strategy. That being […]

Learn the advantages and tools of using Referral Marketing Referral marketing is a method of promoting products or services to new potential customers through referrals, originally word of mouth. Such referrals often happen spontaneously but businesses can influence or manipulate this through appropriate strategies. As the internet reached mass adoption, businesses started implementing e commerce […]

Artificial Intelligence has become the norm when it comes to digital marketing and internet trends. We can no longer rely solely on hand-crafted web content in order to market certain products and services effectively. A whopping 84% of enterprises in 2018 have decided to implement some form of AI in their content strategy. That being […]

Checklist to ensure you get ROI from your next networking event 1. Do you have a clear vision of what you want to accomplish? Are you debuting a new product? Are you recruiting new customers? Whatever your goal, make sure you have it clearly defined before attending the event. Better yet, have it clearly defined […]

Achieve Business Development Goals through Networking Networking For some, the word alone is cringe worthy. For others it’s an invigorating breeze. Regardless of the way you feel about it, it’s necessary for business development. Below are five tips and tricks to become successful at networking. 1. Scope Out the Scene As a professional, one of […]

Professional Organizations The Importance of Professional Organizations in the Recruiting Industry I had placed three people in six months with one of my top clients. I thought that I could read this client like a book. I could place a candidate for their Financial Reporting Supervisor position without breaking a sweat. The profile was not […]

  The explosive growth in the use of social media has dramatically altered the way customers discover and evaluate products. They are no longer dependent on the information provided by the salesperson to make a buying decision. Today, people can get all the information they need about a product by surfing the Internet or by […]

A Better Holiday Greeting This Thanksgiving, why don’t you take the time to send an email of thanks to your customers, potential customers, and supportive contacts before you rush out the door for your turkey dinner with family and friends? All too often, we forget that we wouldn’t have the success we’ve had without people […]

Some might be a little counterintuitive, some common sense, some you just may not have thought of.. Here are 5 do’s and don’t for the holiday season that I have either noticed work well for others, or have worked well for me in the past. Some of them might be a little counterintuitive, some may […]