Here is how to use undetectable persuasion to influence not only individuals but an entire group of hundreds. The steps for this technique are like all other persuasion techniques: Identify what you want to achieve. Here, I want to convince people to do what’s in their best interest that will save their jobs and their […]

Image source: shutter stock When it comes to prospecting, negotiating, and making sales, many of us struggle to get our word across. However, there are a few sales innovators who have managed to master the discipline of selling. There is a lot that you can learn from them.  If you have the ambition to do better […]

Sales prospecting is an essential part of a sales strategy. It involves researching, targeting, and choosing the right businesses or people to reach out to and try to turn into leads to sell to. These leads can be old customers gone cold, or completely fresh customers you’ve never had any contact with. To make sure […]

Engage our Generation Y employees Who is Generation Y? Why Generation Y is the center of attraction? Why do we need to engage our Generation Y employees? That kind of questions is popping up in your mind right now. There are a lot of discussions, huge debates and you may even find some really interesting […]

Maybe it’s time to start your own business Do you find yourself feeling that you’re working too many hours with too little appreciation from disengaged managers? Do you have too little to show for it and feel increasingly bedraggled? While it may not make you feel any better, you’re hardly alone. Only about 30 percent […]

Before considering business ownership, give thought to your goals Everyone admires it and strives for it, but what exactly defines success depends on who you ask. So when you want to start your own business, first you have to decide what you mean by success. Success is Different Things to Different People Not only are […]

The art of being simple in one’s approach We all agree that the arena of selling is a tough one. In today’s day and age, everything is dynamic – from products to markets and most importantly, our customers. The need for solutions also keeps changing and differs across prospects. As such, it is very crucial […]

Some might be a little counterintuitive, some common sense, some you just may not have thought of.. Here are 5 do’s and don’t for the holiday season that I have either noticed work well for others, or have worked well for me in the past. Some of them might be a little counterintuitive, some may […]

If you’re looking for a way to improve the effectiveness of your product marketing strategy, research suggests that you could do a whole lot worse than to start with the humble product label. It’s almost the first thing that the customer sees on the supermarket or DIY store display and a well-designed and attractive product […]

Creating Success for Herself, One Cup at a Time Charisma DeZonie Driven. Passionate. Caffeinated. Charisma DeZonie is on a mission to caffeinate the world, and with her home-based business, Organo Gold, she just might do it. DeZonie’s journey to entrepreneurship started with a pink slip. Let go from a steady, stable non-profit job where she […]