Image Source: Pixabay  Software as a service (SaaS) and business-to-business (B2B) sales can’t be treated the same as selling directly to consumers. Not only are there more people involved in the decision-making process, but it also tends to be a much longer journey from the first interaction to the actual sale.  But one thing SaaS […]

Image source: Unsplash Email is by far the most efficient way to reach your prospects directly. However, more often than not, your prospecting emails will go unread, buried at the bottom of cluttered inboxes. Learning how to ensure that your emails are being opened is one of the first steps to improving your sales success. […]

Image source: Pexels Social media is no longer just a powerful tool for the marketing department; oh no! In fact, using social media for lead generation needs to be an important part of every sales team’s strategy.  This is because collecting leads through your social media channels not only helps to boost sales but will […]

As technology advances, the way we work also changes. These days, you no longer have to contain yourself in a cubicle to perform. That’s because you can choose to work anywhere, as long as you have a stable internet connection. However, having a remote work setup is easier than doing when you have a multigenerational […]

Bigger companies often get customers coming to them on their own. Small businesses, on the other hand, don’t enjoy that luxury. They need to take the hard road towards the ultimate goal — bringing in more customers. One of the first points of contact with your brand is your website. However, this won’t matter much […]

Image source: Pexels CRM data analysis helps you better understand how you are engaging with leads and customers across various touchpoints. You can use those insights to improve your customer service, marketing efforts, lead management, and sales.  My article should provide you with a framework for conducting a CRM data analysis. You’ll review some relevant […]

Image source: Unsplash Building strong relationships with customers and prospects is essential for keeping your sales strong and your business growing. Corporate gifts are a powerful tool for showing your appreciation to existing customers, increasing brand exposure and expanding your customer base. Putting your company’s name on promotional merchandise has never been easier. You can […]

Image source: Unsplash Do you want to become a sales manager? Now’s the right time to start your career. The job outlook for salespeople is expected to grow exponentially in the upcoming years. According to the Bureau of Labor Statistics, the employment of sales professionals will increase by 7% by 2030. And, you will have […]

Image Source: Pexels In an ideal world, you could simply hire new sales professionals, give them the lowdown on your products, services and sales techniques − then cut them loose and watch the revenue roll in.  However, most successful organizations understand that modest investments in onboarding and training will pay significant dividends. That’s why companies […]

Image Source : Pexels In many cases, reviews are more effective at driving sales than promotional content and paid advertising. Customer reviews influence the purchasing decisions since it boosts their trust in the business.  Customer reviews in marketing are a form of social proof. According to the social proof psychology principle, when people are uncertain, […]