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by William Mamane
So, How to Tackle Cold Emailing? On the surface, cold emailing has a bit of a bad reputation. Pitch or cold emails can get labeled as “spam.” Especially if they come from someone outside your native language who clearly doesn’t use translation services, based on the copy they have used to reach out to you. […]
by Jake Rheude
Image source: Pexels With online retailing being bigger than ever, it’s important to stay up-to-date on business strategies to help improve your eCommerce sales. In fact, it is estimated that there will be 2.14 billion global digital buyers in 2021. Of those digital consumers, you have the chance to gain their business and potentially convert […]
by Alex Smith
Building strong relationships with customers and prospects is essential for keeping your sales strong and your business growing. Corporate gifts are a powerful tool for showing your appreciation to existing customers, increasing brand exposure and expanding your customer base. Putting your company’s name on promotional merchandise has never been easier. You can buy personalised corporate […]
by Robert Helms
Do you know any startup that does not manage its inventory? Probably not. That’s because robust inventory management is integral in protecting your business’s bottom line. It also allows you to provide the best customer service to your buyers. Think of it this way: Someone decided to buy one of your products, only to find […]
by Juliette Anderson
Handling a multigenerational team can be tricky. For one, each generation requires a unique managerial style. Second, every person has their way of getting things done. If you want to help your diverse sales team improve, here are seven valuable tips that you can apply. Understanding Generational Differences When you’re responsible for managing multigenerational workforce, […]
by Dominic Beaulieu
Image source: Unsplash Branding has been utilized by companies of all types and sizes to achieve different goals. From establishing yourself as an authority to building loyalty in your audience, branding can be a truly powerful tool when it comes to marketing. In addition to that, branding can be used to maximize your efforts and […]
Your packaging is more than just protecting your products. It also serves as an opportunity to connect with your customers. For one, your packaging showcases your branding strategy. That’s because customers should quickly associate a product with your brand. Second, it allows you to reiterate your core values. If you value sustainability, you can […]
by Anurag Kumar
Emails are everywhere! Email is the most cost-effective method of marketing and can generate an average ROI of 4400 %. In other words, you can earn up to $44 for every $1 spent if done right. But are you earning this ROI or anything close to it? What if your email marketing efforts have stymied […]
by Jessica Fender
Image source: Pexels The way customers perceive your sales and servicing features will determine how they advocate for your brand going forward. Creating a cohesive, seamless customer experience (CX) for new and existing customers is very important. According to published reports, 73% of customers said CX is essential in their purchase decisions, with 43% ready […]
by Jennifer Betts
Image source: Pexels B2B (Business to Business) sales are defined as businesses or merchants that sell products primarily to other businesses rather than to consumers. Similarly, B2B sales are typically more complicated than B2C (Business to Consumer) sales; this is because B2B businesses frequently sell to professional buyers who are not only trained to get […]