The pivotal position that the Internet enjoys today in the world is unquestionable. From every aspect, the Internet is now one of the most happening places. A lot of real things are happening in the virtual world. From a sales and marketing perspective the Internet is now a crucial tool that helps to leverage a marketer's position tremendously. It is obvious that the Internet helps in boosting sales by providing access to a wealth of data and information about prospects. Within minutes, statistics, opinions, as well as background information about the prospects are available at our finger tips -- thanks to the Internet. Prudence lies in making good us of it.

The good news is that recession has bottomed out and the economy is on an upward trajectory of revival. But tough times are not yet over and it won't be in a short time. The storm might have gone, but we have to work through the wreckage it has left on its trail. That would take some time. As a sales person you need to sharpen all your skills to perfection. Your physical and mental fitness, listening skills, speaking powers, persuasive abilities, tact in handling objections, product knowledge, and preparedness with facts and figures should all be perfect or near perfection. Like a champion you can do no wrong when it comes to your job. Victory will definitely be yours.

A value proposition is a statement specifying the tangible product/service and financial benefits that would accrue to the customer if they buy the product or service. The more elaborate and specific the value proposition, the stronger it becomes. A strong value proposition invariably results in a sale. The fact that a well written value proposition garnished with hard dollars lends itself to be easily understood and compared should be borne in the minds of the business owners and managers. The customer will be motivated to buy when the benefits become tangible in terms of dollars, there are no two ways about it.

Direct mail can be effective -- if done correctly. Always ensure that the direct-mail piece requires the recipient to act within one week of receiving it. Personalize Everything! Write out their address and a note in your own handwriting. In addition, mention a person's name to dramatically enhance the credibility of the message.

Trust only comes through time and the quality of interactions you have had with the customer. People use tactics to negotiate when they do not have an established level of trust with the other person or they don't have time working in their favor. Wise salespeople know how to assess each T with each customer. The more adept you become at this, the better negotiator you will become.