Business that are successful usually have a marketing plan and most would tell you that while executing the plan has its challenges, developing the plan and deciding what to do and how to do it was the longest part of the process.
You make the most of a social network when you know how it works. With the advent of each new platform we all have to learn new skills. While it is annoying to have to stop doing business as usual and learn a new set of skills, it does make us more skilled in the long run. Social networking has had far more impact on how we do business online than it might appear on the surface.
Internet marketing is different and affiliate marketing and JVs (joint ventures) are a prime source of traffic for most marketers. By building in several niches via AdWords, YouTube marketing, and more, I have names that the others don't. If you work on building your own business with your own products first, you'll automatically become a powerful affiliate marketer in a very short time!
LinkedIn not only wants to be the social media site for business, it is empowering businesses to tell the most laser-focused message currently available. LinkedIn will allow you to offer different line-ups of your products and services to whichever audience you specify.
In the constant battle for customers coupled with a bad economy, is it any wonder that some of your competition is engaging in a price war? After all of your hard work, experience and service you offer, you are now forced to reduce your prices simply because your competition is offering rock bottom pricing? Hogwash!
Whatever nefarious intention Mark Zuckerberg had when he originated Facebook, the social media site works best as "a book" that links a name to a face. Here are the basic descriptions of all the current social media sites. The understanding of these platforms help you capture the essence of the target market. A point on use of social media drives the inbound leads at your doorstep.
As a consultant and trainer I'm often called in to new business opportunities. On these occasions it is part of my job to help clients understand how "big" their opportunity is. What I have observed is that sometimes my client doesn't really understand where their service (or product) fits into the market. Or why people will want it. Or what the price should be. To me, that smells trouble... for my client.
Make a list of every qualities that your "Perfect Prospect" should have. Every time you vary from the list, you will have to work harder, spend more money, and enjoy working less with them. Only attempt to market to your Perfect Prospect ,contact them with value, and market to them until they Buy or until they Die.
I am often asked if a person or small business needs to be on ALL of the social networks? Think of your ideal customer - either the average of your current customers, or your favorite, most profitable client right now. Where are your customers "hanging out" at the moment?