The reason hype works is because of the feelings that are generated with hype. There's excitement in the spokesperson's voice, enthusiasm and energy. There's the hope that whatever is presented really IS the solution to every problem on the planet.

In today's day and age, obtaining a customer's trust is one of the biggest acquisitions any business can hope to obtain but we often let our marketing fluff get in the way of making a true connection. There is a tried and true method out there for really making a connection.... It is called sampling.

The time you spend building relationships within your professional network pays off better in long-term revenue growth than any other marketing strategy. Instead of thinking of networking events as a chore, think of them as a chance to put more money in your pocket. The old adage, "Work smarter, not harder," certainly applies when it comes to networking.

How much time should you be spending marketing your business? Do you know how much is enough? Richard Branson, owner and founder of the The Virgin Group, an empire of 350 companies that includes Virgin Atlantic airlines, said that he spends about a third of his time on promoting and talking about the businesses he has set up. What does that mean for you?

Many business owners are setting out to complete their business plans to prepare them for the upcoming year and for future success. The planning process is such a critical component in business.

One of the strongest marketing tools you have is your customers so why not use them to help get your message out and help build your business. A strong testimonial will allow you to instantaneously enhance your credibility, differentiate yourself and improve your close rate.

Being able to answer the "What do you do?" question and sum up the unique aspects of their business in a way that excites others to inquire more in a brief and concise manner is often called the elevator pitch for the intended time it takes you to ride an elevator. As long as you understand your audience, what specifically you do for them and in what unique way, you will master the elevator pitch.

You create a product. You put up a sales page and order button. Then you unleash your advertising skills to get your offer in front of as many people as possible. And then... Nothing! No sales! (Well, maybe a tiny trickle.) But not the flood of PayPal or Clickbank notifications that we you were expecting. Avoid this nightmare by following these seven tips for getting others to buy your products...

The secret formula to building a million dollar business is strong branding, strong leadership and strong message. Add in the secret ingredient and you have the formula for success.

Most people believe that writing requires skill and is an art. I believe this to be true when you are creating works of art such as novels, ebooks and whitepapers but when it comes to email promotions; I believe writing is a science. By following a simple formula, anyone can create successful email promotions.