Selling goods and services directly to consumers can be tough, but when you are in a commission-based retail store, the competition from other sales personnel makes your job tougher. Here are some suggestions on how to improve your sales despite the competition

There are many things buyers evaluate when making a purchasing decision, but none of them is more important than risk. When you understand the impact of risk, you can tailor your sales process to minimize or even eliminate it and help drive yours sales through the roof.

There are several ways to motivate both yourself and your team and maintain a positive outlook on the future of your business

B2C, or Business to Consumer Sales positions are among the highest paid and most rewarding sales careers around. Here are just a few examples of some well known (and well paid) B2C sales careers.

The Spirit of Service

What Is Lost if Salespeople Don't Have It?

Every retail employee must realize how much their attitude will add to or take away from the customer's total experience. More importantly, their attitude can determine how the customer chooses to tell others about their shopping event. A spirit of service is nothing more than an attitude that communicates the desire to make a difference in the life of each customer the salesperson meets.

The salesperson had product knowledge, but not sales knowledge. He didn't need to be incredibly "sales savvy," just confident in what he was explaining to me. If he would have merely spoken to me using a full and firm tone of voice, avoided using "um" and "ah" frequently, and shared his thoughts regarding my potential purchase based on his knowledge of the product and my input as to what I was looking for, he probably would have been able to close the sale.