Just because your sales process makes it sound like success from buying your product is a black-and-white issue, your prospects know differently. They don't always make rational choices.

If your business is like thousands across North America, then you face unprecedented challenges to growing new sales. Your customers are slow to act. Prospects are afraid to spend money. And your sales team is struggling to get close to hitting the quota you set for them.

They are inextricably connected. There is no "do" without a lot of "try's". It is impossible to do anything without first trying out options for what to do. Doing is a product of trying, not a replacement for it. That's not just wordplay. It's an important lesson in getting started on achieving the results that you want for you. Your mission isn't to do anything. It's simply to try something. And then try something else. And keep trying until what you want to achieve is what you are currently doing.