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by Kellie D'Andrea
Businesses that are successful usually have a marketing plan and most would tell you that while executing the plan has its challenges, developing the plan and deciding what to do and how to do it was the longest part of the process. Your marketing plan should be clear, concise, and a well thought out document that guides you through your marketing activities starting with your overall objective and how you intend to accomplish that objective.
Whether your company provides products or services, is off line or on line, your marketing plan is essential to your success but must focus on five critical components to be a success.
About the author