Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
When many of us hear the word sales, we often cringe at the thought of an aggressive sales person hovering over us to make a purchase on an item that we aren’t convinced brings tremendous value. No wonder as business owners, many of us are fearful of the sales process.
People buy from those they trust and if you are offering true value that will help a customer solve a problem or find a solution and you are yourself, you will be able to develop a relationship with that customer. Find your natural voice and your natural skill. – People will be drawn to you simply because you are being authentic.
Great sales people start with the end in mind. They know the outcome going into any sales opportunity. They can see it in their head and believe that they will achieve it. No matter where you are in the sales process – think of the objective you want from that task and build backwards from there.
There are four very distinct personality types that need to receive information in different ways. Do not use a “one approach fits all” sales process. Customize it to your customers needs. One of the quick tools I use is the DISC profile. Learn how to identify how to interact with your customer and personalize the experience for them.
If I can leave you with one thought, it would be that the entire sale process is centered on your customer, not you. So you need to create a trusting relationship that allows you to investigate solutions for your customer. To do this, you first have to build rapport, second you need to build trust and third, you need to select a solution that resonates with your customers. So the best sales people know how to listen and ask open ended question (ones that start with How and What) to obtain information that helps them develop the optimal solution.
Customer buy when they believe the value of what they are receiving is more than the price they are asked to pay. So make it easy for your customer to understand what value they are receiving. Dollarize the benefit. Use real numbers.
A great mentor once told me “if you never ask for the order, the answer is always no”. Be sure not to forget to ask for the business. Don’t wait for your customer to control the process. It is understood why you are there so if you don’t ask for the order, the response will always be no…
You will not grow your business from behind your computer. You need to be a networking rockstar and my tip is this. Make it a point to reach out to 5 new people a day and make it a point to connect 5 people to somebody new each day. That is 10 tasks that if you take seriously every day… will transform the landscape of your business exponentially!
Mastering the sales process is the number one focus of every successful business owner. It doesn’t matter what type of business or industry you are in, you need to generate sales to grow your business.
About the author