Skip to Content
Influencers Invited Sales Blog

8 Tips On How To Succeed In Sales

At the heart of every successful business lies good salespeople—and at the heart of every good salesperson lies a set of beneficial habits and qualities that make them great at what they do. But these attributes don’t appear out of nowhere.

How to succeed in sales

How to Be a Good Salesman

If you want to know how to be successful in sales, then this article is for you.

We’ll be walking you through eight of the most important habits you should develop to do well in this role, from conducting thorough research to getting a good night’s sleep.


Curious to find out more? Then read on!


Join Now For Free


What Makes a Good Salesperson?

An effective salesperson is made up of a range of different qualities—adaptability, enthusiasm, and resilience, to name just a few.

Additionally, these individuals work hard to develop useful habits to aid them in their work.


So, if you want to know how to become a better salesman, the answer is that you should focus on developing these habits yourself.

With hard work, persistence, and a lot of determination, you can make your dreams of succeeding in sales a reality.


Without further ado, let’s move on to consider our top tips!


Develop a Consistent Sales Strategy

One of the most important selling habits is to come up with a sales strategy that works.

That is to say, if you want to know how to be a better salesman, then your first step should be to make sure you perform consistently.


No matter what you’re selling or who you’re selling to, the sales pipeline should always be the same.

This doesn’t mean that you should learn a script by rote and never deviate from it; rather, it means that you shouldn’t resort to coming up with a sales strategy on the fly.


When thinking about the best practices for sales, this is arguably one of the most important.



Know What You’re Selling

This almost goes without saying, but always make sure that you know all there is to know about your product before meeting with a customer.

Of all the salesman tips and tricks on this list, this one is one of the most basic—but it’s so vital that we thought it deserved its own spot.


Charisma will only get you so far. If you want to consistently and confidently close sales, then you need to know what your product offers and how it solves your prospect’s pain points.

So, if you want to know how to be the best in sales, we just have one word for you: homework.


Build Relationships with People

But sales isn’t all about research and planning; it’s also about that human connection.

Why else would so many people choose to visit brick-and-mortar stores as opposed to the most convenient option of shopping online?


Indeed, the best salespeople are always the ones who are good at building rapport with their customers.

When thinking about sales rep tips and tricks, this one is clearly very important. Prospects and colleagues alike will respond well to a genuine desire to help.


By developing a real relationship with clients, you can earn their trust—and, thus, their continuing custom.


Add a Personal Touch

Following on from our last point, this salesman tip will help you to forge lasting connections with prospects and customers.

When reaching out to them, whether by phone, letter, or email, be sure to provide them with a personalized experience.


Using their first name, asking about their health, and making the effort to remember details they’ve revealed about their personal life are all ways to show that you care.

There’s another reason why personalization is so often mentioned when discussing how to succeed in sales; when you know a customer and understand their pain points, it becomes easier to cater sales pitches to them.


In short, when you take the time to get to know a client, everybody wins!


Prioritize Transparency

It’s true what they say: honesty really is the best policy! Without it, you’ll find it practically impossible to build lasting relationships with clients.

Guidance on how to be a successful salesman has changed over the years. At one time, for example, snake oil selling might have been acceptable—but no longer!


Studies have shown that prospects respond far more positively to honesty than to silver words. And, really, that’s not a surprise; no one enjoys being lied to or manipulated.

With all this in mind, do your best to be transparent and open in all matters of business.


Bounce Back from Rejection

We’re all guilty of letting fear of rejection hold us back. That’s why in a list of tips for sales reps, we felt it important to include this piece of advice: don’t let rejection keep you down.

Think of someone you consider to be a truly outstanding salesperson—whether they’re a colleague, a mentor, or even a famous entrepreneur.


Even they have experienced rejection at some point in their life. 

These individuals aren’t great salespeople because they have flawless sales records. Rather, they’ve done well for themselves because they understand that the key to success in sales is resilience.

When knocked down, they get back up again—and so should you.


Practice Active Listening

One of the most effective and crucially important salesman tips is to practice active listening. What does this mean?

In a nutshell, it means that when dealing with a prospect you should really listen to what they have to say. Don’t just hear the words they’re speaking, but understand the meaning behind them.


Some important active listening skills include:


  • Attentiveness: Paying close attention to what’s being said
  • Being nonjudgmental: People will be less likely to open up to you otherwise.
  • Being reflective: Give serious thought to what you’ve been told.
  • Be curious: Asking clarifying questions shows genuine interest.
  • Summarizing: Repeat what’s been said to make sure you’ve understood.
  • Being open: Sharing similar experiences helps create bonds.

how to succeed in sales


Take Breaks

Our final entry on this list of best salesman tips is simply to take breaks. Even the very best salespeople don’t think about work all the time.

If that were the case, then they’d just end up hating their job and probably wouldn’t be very good at it, either!


Make sure that you find the time for proper relaxation and recreation, whether that’s unwinding by yourself or having fun with friends.

Also, don’t let your hard work interfere with getting a proper good night’s rest. You won’t be much of an asset if you can’t keep your eyes open!



Follow Our Sales Tips for Success for Great Results

Being a good salesperson is about more than having charisma and a silver tongue.

The best salespeople are those who work hard to develop good lasting habits and qualities, such as those outlined in this article.


If you work in sales and are looking for ways to improve your performance, then we hope these salesman tricks and tips have helped give you a few ideas as to changes you could make in your own life.

By implementing just a few of them into your workplace persona, you’ll find that you stand out from the crowd.

About the author