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Best eCommerce Tools To Drive Sales In 2023

If you are looking for the best eCommerce tools that can help you drive more sales in 2023 then you have come to the right place.

Because of the success of e-commerce websites such as Amazon, more and more retail businesses are transitioning to online stores. In the year 2020, online sales generated over $4 trillion, and things were just getting started. 


But of course, you don’t become successful without overcoming challenges first. The competition is getting very fierce in the e-commerce industry, not to mention the countless new competitors arising every year.


Best Ecommerce tools


Increasing your sales wouldn’t be that easy in such a crowded marketplace. To help resolve such issues, eCommerce development companies create eCommerce tools for businesses around the world.

They not only automate most of the workflow but also come in very handy in marketing and customer services. 


It doesn’t matter what kind of solution you need, there’s a tool available for everything from expanding cross-border sales to enhancing UX. and the best thing? They might be very well within your budget. 

In this article, we are going to talk about some tools that are popular for helping customers drive more sales and generate more revenue.


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What is an e-commerce tool?

An eCommerce tool is a software that can help you manage various aspects of your eCommerce website. It can help you create a store, keep track of inventory and sales, or even manage the order fulfillment process.

Some eCommerce tools will also include marketing automation tools, which can automate the entire customer lifecycle whether they’re coming into your site, filling out their contact details, or making a purchase.


Since such a wide range of eCommerce tools are available with plenty of options for every category, you have to carefully consider your business requirements to pick the right tools. 


Why are ecommerce tools important?

eCommerce tools are important because they allow you to sell more, faster. They provide a way of automating the sales process, which allows you to scale your business and grow it at a faster rate.

Another reason why you need eCommerce tools is that they help you manage your inventory more efficiently. If you’re selling an item that’s difficult to find, then the next best thing is to have it in stock and ready for sale at all times.


eCommerce tools will make this easier for you by ensuring that your store is stocked up with all of the products that people want.

It’s also important to have an eCommerce tool in place if you’re going to be running promotions on social media sites like Instagram or Facebook.


These platforms often run tests where they’ll give away free items in exchange for likes or shares. If you don’t use an ecommerce tool, then it can be very difficult to know when these tests are coming up and how you should prepare your stores ahead of time so that they’re ready when they launch!


Best eCommerce tools to drive sales in 2023




Mailchimp is a product that helps you send an email campaign to your list of subscribers, and it is a great tool to use when you want to promote your products. You can create any type of email campaigns, such as newsletters, welcome letters, discounts, and many more.

You don’t need to be proficient in technologies to use Mailchimp to send emails. Even if you don’t exactly know how email marketing works, you can easily send emails with this tool.


Mailchimp provides you with all sorts of necessary sets of instructions, if you follow them step-by-step, you are good to go. 

Mailchimp is available for free for up to 2,000 subscribers on your list; however, if you want to increase the number of subscribers in your list then you will have to pay $10 per month (for up to 10,000 subscribers).


You can also add extra features such as sending SMS messages or using HTML code in your emails with Mailchimp.

If you want to automate your marketing efforts, Mailchimp has integrations with dozens of apps including Google Analytics, Google Ads, Facebook Messenger, and many others.


You can also add images and web addresses directly to any email message through Mailchimp’s editor.



Sumo is a shopping cart that offers a free plan with limited features, but it’s easy to use and includes many features you might want.

Sumo hosts more than 20 million products in their catalog, which is a lot of product choices. The site also offers a wide variety of payment options, including credit cards, PayPal, and direct debit.


Also, you don’t have to worry about the shipping costs because Sumo takes care of it for you. 

There’s also unlimited inventory storage, so you can keep track of your orders without worrying about running out of stock. Additionally, you can add or remove products from the online store very easily with just a few clicks. 


Sumo has integrations with Google Analytics, Shopify, and many other eCommerce platforms so you can track sales data on all of your platforms at once.

You can also set up custom reports to see which products are selling best for a given time or by geography.


If you are using the paid version of Sumo, you can get access to more advanced features like sales data analysis, and tracking conversions.

However, the free version is still very useful and provides most of the features that are offered in the paid version.



OptinMonster is an ecommerce platform that allows you to create and manage your email lists in one central place. It’s also one of the few platforms that offer a free version for marketing your business.

OptinMonster allows you to create and manage your email lists in one central place. It’s also one of the few platforms that offer a free version for marketing your business.


OptinMonster has over 5,000 templates available on its site, which makes it easy to find one that matches your brand, product, or offer. You can also use their drag-and-drop editor to create multiple templates at once by using preset layouts or changing up fonts, colors, and images on each page.

With OptinMonster, you can create landing pages that get subscribers to opt-in for your email newsletter, and the platform will automatically send them emails at the right time of day.


OptinMonster also has some features that make it stand out from competitors like MailChimp and Aweber. For example, it offers email template designs that are customizable and easy to update, as well as a feature called “one-click unsubscribes” that lets you remove subscribers from your list without having to contact them.



Omnisend is a powerful email marketing tool that allows you to send professional emails from within your store. It also can send automated emails based on customer behavior, product performance, and other metrics.

The platform is easy to use, allowing you to set up an email campaign in just a few minutes.


The tool makes it easy to send out emails from your website or blog post, even if you don’t have an email list built. You can also use Omnisend as a way to get people to fill out surveys or download reports for free.

Omnisend comes with a wide range of features that will allow you to improve your conversion rates and drive more sales. You can create custom sequences of emails for your customers that play off each other.


For example, after a person has bought a product from your eCommerce site, you can send them an email that is promoting similar products to their preferences. 

Omnisend also allows you to track customer activity via their cookies and analytics tools so that you can see what works best for your business and optimize your campaigns accordingly.



AdEspresso is a highly recommended tool for those who want to make their ads more relevant to their visitors and they will be able to buy more products. It allows you to create, manage and optimize your ads for free. 

AdEspresso is a marketing automation platform that helps you create, manage and optimize your website content.


It gives you a complete overview of everything that’s happening on your site and where it’s happening, so you can make better-informed decisions.

AdEspresso also has an easy-to-use drag-and-drop builder for its content editor, so you can easily create new pages or posts without having to worry about the technical aspects of setting up a website. 


The tool also integrates with popular social media platforms such as Facebook, Twitter, and Instagram, allowing you to create customized ads based on what people are talking about online at any given time.

It works with Google, Bing, and Yahoo Search Console, so you can see what keywords, ads, and landing pages are performing best across all three search engines.


AdEspresso also provides insights into how well your ads are performing in different countries.


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Final words 

It is estimated that the eCommerce industry would generate approximately $6.38 trillion in sales in the year 2024. So, if you want a big chunk of that sales, you need to optimize your online store. And the tools we discussed in this article are just perfect to do that. 

They can help you with different aspects of an eCommerce business like inventory management, marketing, customer support, and more. A customer journey is long and tiresome, they can be swayed easily.


So, it is very challenging to land a sale. But when you use such tools, they provide you with ample opportunities to not just optimize your eCommerce website but also improve each part of the customer journey.

And I can’t stress it enough that it could maximize your sales potential. 


eCommerce is a growing market, but it is up to you to take the advantage of the opportunity that has been presented and take the advantage of these tools to stand out from the crowd to drive more sales in 2023. 

About the author

Vishal Shah working as an executive at Tatvasoft. He is responsible for new technology integrations in development projects. He always prefers to share his valuable insights among the development audience with the help of blogs.