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Common Questions and Answers
Facebook is a great opportunity to publicize your business. Any company can access this this social network for marketing. But how do you make a successful Facebook ad?
Facebook advertising experts create multiple ads and test them until they find the one that works best. However, there are many more aspects that you must take into account to make a successful advertisement on Facebook:
Before launching into creating your own ads, I invite you to discover how to ensure profitability and spend only the right budget:
If you have already tried to create a campaign, you will have seen that the budget is spent very quickly and it is possible that you have not had any success.
This is because this type of advertising requires prior knowledge before launching to spend on this social network.
Personally, I do not usually recommend any company to invest in Facebook Ads until the following conditions are met:
Outside of these requirements, Facebook campaigns work very well for the following cases:
Does this mean that it is not interesting for other businesses? No, almost any company can use Facebook to advertise, but outside of these examples you will have to take much more care of your sales funnel.
The first mistake that is usually made is not spending enough time designing and writing ads.
If you take into account that social network users are not in “purchase mode” and that every day we are all more saturated with advertising, you will come to the conclusion that capturing the attention of a Facebook user is not easy. Our brains save energy by creating a “blindness” mode that ignores anything that looks like advertising.
Therefore, before launching into designing your ad, be it an image or a video, I advise you to spend time observing how other companies in your sector (or from other sectors) have designed and written their ads. You will see that the level of ingenuity is getting higher and higher. Of course, if you want to make a professional Facebook video for your ad campaign, FlexClip is here to help.
A Google search can give you tons of ideas and ad examples to kick-start your creativity. But before you get down to work, you must be very clear about what type of client you want to attract and, more importantly, adapt the ad to your sales funnel. I will explain it later.
Facebook offers an in depth audience system that is usually not known. Not only is it complex, but it is subject to change and the advertising platform itself also varies from year to year.
All this complexity has a great advantage and that is that Facebook allows you to segment your campaigns in a very personalized way. This means that you will be able to show your ads only to those people who are interesting for your campaign. Including tastes, hobbies, geographical segmentation, age, gender, if they are regular buyers or if they usually interact with Facebook content, among other types of classifications.
But this type of segmentation only makes sense for a first impact, that is, so that those customers know about your company or your product. It will be very difficult for you to get a sale to someone who just met you on a social network. Segmentation helps you bring new users to your website so that later you can impact them again with the rest of the tools that Facebook offers.
And it is that, except in cases of compulsive buying, generating trust is essential in any marketing process and therefore, you have to plan your campaign in the long term as I explain below.
The most common sales funnel on Facebook usually has the following phases:
This entire sales funnel can take days, weeks, months, or even years. Many customers may like your product but may not be at the right time to buy.
If you have all this in mind, you can start designing your ads by thinking about each of these phases. You should keep in mind for which stage of the sales funnel you are making the ad because they are going to be very different.
For this long-term process, Facebook has other tools:
And this is just one example of what you can do with Facebook campaigns. As you can see, the tools you have are very powerful.
After all that has been said, if there is a tip to improve your campaigns, it is that you use the concept of FOMO.
FOMO stands for “fear of missing out” or fear of being left out. It is a term that is used in Facebook marketing to refer to the feeling of a client when one of these situations occurs:
These types of practices are tremendously effective as long as they are applied in the last step of the sales funnel. There are a large number of formulas to arouse this type of reaction, such as showing a limited number of products in stock.
About the author
Jessica is an exuberant content creator with a great zest. Since 2019, she has worked with individual clients and companies of all sizes. In addition to writing about design and branding, Jessica is an expert in digital marketing and business growth.