Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Remember, the client is the one on the receiving end of your business’s promotional products so it is important to cater your promotional arsenal to fit your target client’s demographic.
Study after study has been conducted–such as the ASI study–finding that there is a vast difference between which promotional items work best for certain niches. For instance, seniors tend to favor functional items such as mechanical pencils and planners while teens and young adults are more prone to jump on the more conventional items like branded tees and hats, as well as items pertaining to food. Luckily, companies such as Quality Logo Products have begun carrying a diverse selection of promotional items, suitable for just about any need.
Age is not the only demographic you have to watch out for; other factors need to be considered as well. For instance, is your target audience composed mainly of males or females? It has been found that each gender tends to favor certain promotional items over others. A female, for example, would most likely opt for a fashionable Quality Logo tote bag over a baseball cap, where a male would most likely favor the exact opposite.
While race and ethnicity seem to be a controversial topic, nothing could be further from the truth when talking about promotional goods. While race is not the largest factor to consider, studies have revealed that Caucasian individuals are going to place much more emphasis on the branding aspect of a promotional item, whereas someone of the African-American race will tend to place more focus on the uniqueness of the product.
In a nutshell, know your audience. In accomplishing that you should be able to fashion your promotional items to cater accordingly. Check out Quality Logo Products for more products and even some innovative ways to implement said products.
About the author