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Influencers Invited Sales Blog

Selling Skills… Communication is Key

Having excellent communication skills is vital if you are going to achieve sales success.

When you communicate with others you are creating an experience for the other person. Everything you say has an impact… even the smallest things. What’s interesting is that every word you use will have unique interpretation for the person you are communicating with.

When working with groups I often ask people the first thought that pops into their head when I say the word ‘success.’ Interestingly, no two people have ever come back with exactly the same response. Some say ‘promotion’, some say ‘sitting on a beach’, some say ‘loving family’, some say ‘money’. And even if people say they thought of money… when questioned, one may have seen a big house, the other the actual word came to mind or ,maybe a £ or $ image.

So imagine a string of words in a sentence and a string of sentences in a conversation and you begin to realise how easy it is to create confusion or misunderstanding.

We are all unique and different in our personalities and traits, so the way in which we communicate with others or are communicated to by others will make more of an effect then we may realise.

So whatever your objective is when you communicate with prospective clients (and colleagues too!) it will impact on your expectation and if that’s low or non- existent you may find yourself creating the very lack of great results that you crave.

So expect positive outcomes through your communication and you’re more likely to get them!

Until next time…


PS: Be sure to download my complimentary report “The 9 Biggest Sales Mistakes” here

About the author

Hi I’m Leigh Ashton of The Sales Consultancy

Whether you’re a small business or a leading brand, an area manager or a Chief Executive, whether you’re new to sales or an experienced sales professional. Even if you’re not in sales at all but want to understand it, you’ve come to the right place.

The World of Sales is changing.

Today’s conventional sales training doesn’t address the psychological barriers that get in their way.

My approach takes your sales team through a process that:

* Helps them identify their psychological barriers and gives them the tools to overcome them
* Teaches them how the mind works so they can keep motivated and stay focused
* Gives them the ability to identify the psychological patterns of their clients and prospects so they connect with them at a deeper level and close more sales

And at a higher level…

* It creates more success in other areas of their lives so they are happier generally…and happier sales people generate more sales

Wherever you are on your personal sales journey what’s the best course of action for YOU.

– Sales Training – that actually gets results
– Leadership and Management
– Personal Coaching and Mentoring
– Sales Mentoring Programme
– NLP (Neuro Linguistic Programming) and how it can help you accelerate your success
– Keynote Speaking