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by Rick Middlemass
So your company came up short of its annual goals or your profits aren’t quite where they should be. Rather than crunching the numbers or blaming the almighty dollar, maybe it’s time to take a look at your organization’s culture and values.
It’s no secret that a company’s culture can have a profound effect on employee morale, engagement and creativity. A recent Align to Thrive article shares how the impact of organizational culture also heavily influences company productivity, innovation, performance and overall profit.
The Statistics: Cause for a Culture Change
Creating a Culture Geared for Growth
We’ve listed some tips and questions to ask yourself below to align your company’s culture toward long-term growth:
Read more about the important impact your organizational culture has in the full article here, and be sure to look into Align to Thrive’s IC-8® Cultural Assessment for a comprehensive evaluation of your company’s existing cultural strengths and shortcomings.
About the author
Rick Middlemass has almost a decade of experience in Entrepreneurship, Business Development & Sales.
Rick began his sales and entrepreneurial career at 18 opening up a new territory for Student Painters creating over 100K in new business over the next 3 years. Rick also worked in various sales & marketing roles & internships throughout his time at Michigan State University.
In his first role out of school Rick joined NuWave Technology, a Cisco Systems Premier Partner in Michigan, and quickly worked his way up to be:
2014 Sales Person of the Year 2015 Sales Person of the Year 16 Time Sales Person of the Month
Rick Middlemass now works with the National Association of Sales Professionals helping salespeople and sales leaders reach their true potential and continue to grow through our behavioral conditioning programs.