Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Sales Success Principles
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Image Source : Pexels
In many cases, reviews are more effective at driving sales than promotional content and paid advertising. Customer reviews influence the purchasing decisions since it boosts their trust in the business.
Customer reviews in marketing are a form of social proof. According to the social proof psychology principle, when people are uncertain, they will seek guidance from others. In this context, the experience of others shared through testimonials can help influence an undecided buyer.
They act as a strong motivator for choosing you over your competitors. They are a powerful influence in the buying process since it helps customers feel like they’re not alone.
Here are a variety of ways to use customer reviews in your marketing and sales materials.
Sharing reviews on social media is a powerful way to get your fan’s and followers’ attention, convert them to new clients, and influence their purchasing habits.
You can’t just copy and paste reviews from the review portals if you’re looking to have an impact. It’s important that you find reviews that are worthy of being displayed. Then, when publishing them on social media, build an on-brand design.
You may use design tools to help you in producing review posts similar to Ecwid’s post.
This type of post will inspire more customers to share their thoughts about your brand. However, here are some tips to keep in mind when you use customer reviews on social media:
Don’t forget to praise customers for their feedback. Use these postings to encourage them to share more with you.
If you are involved in B2B sales, you probably have a pitch deck. Your pitch deck is a visual support for a sales meeting. It gives the people you are talking with something to focus on while you are talking.
You will also use a pitch deck to help you structure your approach to the sales meeting. The pitch deck should have a clear start, middle, and end. You begin by explaining the services you offer. Then you reveal the results you have got for other clients before finally sharing how your offering will benefit the prospect.
It is in that second stage that you should include your client testimonials. Here’s an example of a testimonial used in a pitch deck from the marketing agency Richter.
When including customer reviews, make sure they’re engaging. Use photos, and if possible, get a quote that shows the benefits that your product or service generated for the business. Increasing revenue, saving time, improving efficiency are all things that a prospective customer will find appealing.
When selecting a testimonial for your sales pitch deck, you should pick a well-known company. Ideally, the testimonial should come from a business in a similar niche to the prospect you are meeting.
Finally, always present your pitch deck in a sales meeting with prospects. If you are unable to meet the prospect in person, you could always do a video call. You can use a cloud phone system for the meeting.
Infographic testimonials are visually appealing. According to AnsonAlex, well-designed infographics are 30 times more likely to be read than text content.
They attract your consumers’ attention, allowing you to market your customer reviews. Make the infographic visually appealing and easy to digest rather than simply presenting some data in text format.
You may use them in a case study to boost your company’s reputation, or you can include them in a blog post to support the promotion you are giving. They’re especially effective when combined with a call-to-action button.
Having genuine customers speak about their experiences with your product or service in a video is a great way to use customer reviews.
Video testimonials are ideal for website homepages, social media, and emails. They help you to meet your consumers’ expectations, answer their questions and drive conversion.
99design, for example, features a testimonials page with a video testimonial on the top, followed by written reviews.
It may be tough to obtain this type of customer review, but here are some tips for when you do:
A good video testimonial should employ the customer’s narrative in their voice to persuade your audience to believe and take action.
Review badges allow you to display your business’s reviews from a third-party source (Google My Business, Trustpilot, Amazon, etc.) on your website.
This type of trust badge is all about influencing the buyer’s internet, building trust, and displaying the credibility of your business. This also demonstrates credibility that there is no manipulation in your reviews.
The Glasses Direct store, for example, displays Trustpilot among other trust badges, and visitors can read reviews by clicking on it.
Placing reviews and ratings from reputed companies will have a significant influence on conversion rate and sales. Also, it would be more appropriate to include them on relevant landing pages.
Positive online business reviews are valuable. You can expand your business by creating an effective marketing strategy based on customer reviews. That strategy relies on one of the crucial sources of sales, trust.
People want to see proof that your company is legitimate. Customer reviews provide that platform. Furthermore, they help you understand your consumers’ demands and improve your industry presence.
Let’s not forget that people trust customer reviews as much as recommendations from family and friends. So, constantly use customer reviews combined with other marketing strategies. You’ll see your desired results.
About the author
Meenz Nautiyal is a seasoned marketer with a decade of experience. She handles content and marketing for Nextiva. She has worked with some of the best B2B start-ups, helping them improve their content and SEO campaigns.