Membership Overview
Learn what being a member does for you
The Seller Styles
NASP Programs
Catalog
See a summary of all our programs and certifications
Online Certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Certified Master Sales Trainer (CMST®)
Online Programs
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Certified Professional Sales Associate (CPSA®)
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
ProSeries Programs
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Sales Mastery
Join our ongoing dynamic virtual coaching community
Career Center
Explore job postings from some of the best companies in the country looking for sales professionals
Training Resources
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Coaches Corner
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
Sales Resources
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
Articles
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
About Our CEO
Standards of Conduct
Testimonials
Common Questions and Answers
Contact
by Nan Hruby
Body Language
It is estimated that we gather information about a person we meet in the first sixty seconds. We look at their face, clothes, body and stance to make determinations whether this person is trustworthy,smart, friendly, hostile and much more. Non verbal communication accounts for 93% of overall communication. The breakdown is 55% body language, 38% vocal representation, 7% words. While these numbers have been debated ,one thing is certain, non verbal communication adds flavor to a otherwise flat dialogue. After all, wouldn’t it be great if you could read a potential buyer before they even speak a word? The sex of the individual also has a bearing on their body language. It is estimated that women display 6 facial expressions commonly when listening. Men only show a third as many facial expressions. The difference between these two sexes may be a by product of evolution.So in theory if you are a women speaking to a man, you are far better using a serious posture to appear more credible. if you are a man speaking to a women it may be to your advantage to be more tuned in to the emotional climate. The effort to learn effective use of body language will accelerate your sales process.
About the author