Finding and developing talent is more crucial than ever for organizations in today’s cutthroat marketplace. Finding and retaining talent, though, can be challenging. Influencer marketing can help in this situation. Influencer marketing is the process of promoting a message or brand via a person or group of people who are already well-known to the target […]

Email marketing is still among the most effective methods to get your messaging to your target audience. It’s even the preferred method of distributing content. However, with over 340 million emails sent and received daily, marketers must find a way to stand out.  Based on the latest data from Constant Contact, the overall average open […]

Have you ever seen how misunderstandings happen over text and other message-based communication platforms? Unfortunately, this tends to happen a lot because you can’t transmit tone over text. The world of business is also not immune from miscommunication. It would be easier if there were just an email etiquette template to follow, but it’s not […]

Business-to-business (B2B) sales relationships are crucial to the success of many companies, particularly in industries that rely on a network of partners to drive growth and revenue. To build and maintain successful B2B sales relationships, companies need to follow a structured process that begins with identifying and qualifying leads, continues through onboarding and relationship-building, and […]

They say it’s naughty to copy your classmate’s work. With affordable yet profitable franchises to own, this is exactly what you have to do! As the past several years were challenging for economics and businesses, an evident question arises: what entrepreneurial activity won’t leave its owner bankrupt by the end of 2023? And it seems […]

Trust is the foundation of any kind of relationship. But it becomes even more important when you’re in sales, as you’re continuously building networks among colleagues, bosses, and clients.  That’s why conversations are very important—and your ability to break the ice, even more so.   Knowing how to get a conversation started can open an […]

As a sales manager or business owner, you know it’s essential for sales teams to have the tools they need to be successful. Sales training gives new hires the techniques, skills, and knowledge of your sales process, ensuring everyone is on the same page. But if your sales organization doesn’t have a sales mentorship program, […]

When introducing yourself over email, making an excellent first impression is essential. This is your opportunity to stand out and show the person on the other end that you’re worth getting to know. By following these tips, you’ll be sure to make a great first impression and start on the right foot with the best […]

Building meaningful business relationships is never easy, be it networking or getting new clients on board. It takes much more than simply showing up to numerous events and exchanging business cards.  The preparation stage is crucial because it will set up your email follow-ups for success when the time comes.   So if you plan […]

When you think about sales, what’s the first thing that comes to mind?  Perhaps you picture a customer and a salesperson shaking hands over a deal. Perhaps you imagine long, tedious board meetings.   Or, perhaps you imagine someone giving an impassioned sales pitch, gesturing behind them to a board of facts and figures.  As […]