Steps to Launching a Digital Sales Program The truth is, most people don’t have a great grasp on digital sales as a concept. They might understand digital advertising, but too many companies lack a thorough understanding of the process behind strategic sales in the digital world. Mario Martinez is not one of those people. Mario […]

The Story of Operation Appreciation “Life is an exciting business, and most exciting when it is lived for others.” — Helen Keller This is a thought Operation Appreciation proudly stands behind. Based in Georgia, this nonprofit dedicates all of their time and energy to providing much-needed assistance to veterans and active duty service members. It’s […]

For companies that go to market via indirect channels, motivating the sales reps that do not directly work for them can be a challenge. As such, many companies have a channel incentive program in place to try to increase lift. The effectiveness of these programs, however, varies based on the way they are executed. For […]

best dissertation help in UK How to write a perfect dissertation (thesis) ? A thesis statement embodies individual paragraph or a sentence condensing the theme you plan to generate in your thesis statement, as well as the supportive data you propose to use to support your case. How to define a thesis claim that’ll get […]

Some might be a little counterintuitive, some common sense, some you just may not have thought of.. Here are 5 do’s and don’t for the holiday season that I have either noticed work well for others, or have worked well for me in the past. Some of them might be a little counterintuitive, some may […]

When zero’s not hero, just like it sounds, this proposition is too good to be true. Many economies around the word are experiencing record low interest rates. As a result, carmakers are increasingly turning to zero per cent finance offers as a key part of their marketing collateral. Just like it sounds, this proposition is […]

The competition has been fiercely pursuing this account, but you feel like you have the edge. All indications are that you are going to win the business. Then, a call comes in from the Procurement officer who says: “We think you guys are great and we think we are going to go with you. Here’s […]

In the constant battle for customers coupled with a bad economy, is it any wonder that some of your competition is engaging in a price war? After all of your hard work, experience and service you offer, you are now forced to reduce your prices simply because your competition is offering rock bottom pricing? Hogwash! […]

You may be having a good business running. Sales are high, customers keep returning, and your ratings are high. You now think it is time for you to introduce a new product or service. You then conduct a lead generation campaign to gauge who among your buyers can be new sales leads or business prospect. […]

Email is probably the best way to reach large numbers of leads quickly. If you have a big lead list, you can send a well-designed email and get responses back much faster than if you simply dialed your way through the list. The catch is that sending an email makes it much easier for leads […]