Source: Digital Journal   In a more concrete sense, market intelligence data directs a company to the community, research and analysis, and communication of relevant data to the target market segments to predict the future and to make decisions based on that. What is market intelligence data, and how is it used in this fast-paced […]

Decade after decade, sales training programs have taught to sell first and build relationships later. This approach is the same as seeing a stranger on the street whom you find attractive and asking him or her to marry you—without so much as asking to meet for coffee first. It is not beyond reason to expect […]

  Network marketing has been around for quite some time, with some of the oldest network marketing companies out there claiming to have been around since the late 1800s. In the 1980s, this business model exploded in popularity in the United States, as many people were drawn to its flexibility and low setup costs. And […]

Image source: Unsplash A new year brings new challenges! So is the case with the commercial trade industry. Finding and connecting with global businesses was never easy. But B2B websites came and changed the game. Now instead of investing in brick and mortar outlets, businesses are focusing on creating a lasting online impression. This gives […]

As you grow your online retail business, you start having a lot of questions. How do the big online retailers keep up with the growing customer base? When do they provide a consistent experience to all their customers? In what way do they increase their sales? Two words: Marketing Automation. As your business expands, marketing […]

Image credit: Unsplash Clients go through a sales funnel, beginning with getting acquainted with your business. They land on the website, discover goods and services, and compare prices with others. Thus, they gradually become SQLs. That’s where we need to answer the question, “What is a sales-qualified lead (SQL)?” These are people or companies interested […]

If you had to list some of the most valuable assets available to brands today, social proof would undoubtedly be right at the top. It doesn’t matter whether you’re selling company shirts or other branded merchandise – having someone who has already captured your audience’s attention on your side is critical to success.  These days, […]

Image source: Pexels Most people send emails and receive them. Of these newsletters are popular. Most newsletters don’t get read and of the few that get read the majority don’t result in improved sales numbers. If you create email newsletters then you must master the art of turning your subscribers into customers. Here are a […]

What is Sales Value Proposition? A sales value proposition is the unique selling point of your service, product, or anything you offer to the customer/client/prospect. Most organizations put a limited amount of time on this feature and focus much of their attention only on doing what the competition is doing. Therefore, it’s one of the […]

With millions of people globally using the platform, Amazon is one of the world’s premier companies, especially in North America. The addition of the app has made access to Amazon easier causing it to be more widespread. When you consider how high loyalty among Amazon customers is, the opportunities to explore the possibilities present themselves. […]