In 2017, the popular makeup brand CoverGirl made headlines by appointing its first male brand ambassador, James Charles. This move was a significant departure from traditional marketing strategies, which often relied on gender stereotypes to target their products. By embracing inclusivity, CoverGirl was able to connect with a broader range of customers, including those who […]

The process of completing and settling all components of a contract is the mainstay of hitting sales targets. When sales contracts are signed more quickly, sales cycles become shorter, and sales teams have more time to focus on bigger, better deals. It helps organizations reach all their revenue goals more quickly. Simply put, the effectiveness […]

Account-based marketing, or ABM, will continue to be a significant trend this year, driving personalized marketing in communications that customers expect.  Simply put, ABM utilizes the expertise of both sales and marketing teams to target a specific group of accounts to create a tailored experience.    Moreover, there are a lot of benefits that the […]

Personalization in sales is the new grail uncovering the secrets of better brand loyalty, improved conversions, and higher revenues. If the brand doesn’t provide excellent personalization, most customers may stop purchasing from it. Individuals expect businesses to provide them with an experience tailored to their needs, and in this article, we will discuss how to […]

The oil and gas industry is one of the most profitable in the world. With rising demand for oil and gas products, it’s no surprise that companies in the industry are constantly looking for new and innovative ways to sell their wares. This article will provide an in-depth guide on how to effectively sell oil […]

Email marketing is still among the most effective methods to get your messaging to your target audience. It’s even the preferred method of distributing content. However, with over 340 million emails sent and received daily, marketers must find a way to stand out.  Based on the latest data from Constant Contact, the overall average open […]

Content writing can be quite different for B2C and B2B audiences. Even though there are similarities between B2C and B2B content, there are still important aspects that writers need to take into account when creating the latter. Without further ado, here are eight powerful secrets of content writing for B2B sales.     #1 Understand […]

With the recession looming, the most successful salespeople will be those who think outside the box to generate new business. The status quo will no longer suffice, and the only way to stay ahead of the curve is to level up your sales game.  We’re not saying you should reinvent the wheel. Instead, brand yourself […]

Managing a website is a serious business. It takes tons of effort, from building a website to handling the data and curating the right content that justifies your brand. You can either start by hiring professionals, outsourcing your work, or building your systems. When you start with your business, there are several terms you need […]

In the fast-paced world of eCommerce, staying ahead of the competition is crucial for success. One way to do that is by embracing video commerce, a powerful tool for boosting your brand’s conversion rates and sales. This innovative marketing approach blends virtual shopping experiences with traditional brick-and-mortar retail to create a seamless shopping journey that […]