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How to Use Customer Reviews to Increase Sales

Image Source : Pexels In many cases, reviews are more effective at driving sales than promotional content and paid advertising. Customer reviews influence the purchasing decisions since it boosts their trust in the business.  Customer reviews in marketing are a form of social proof. According to the social proof psychology principle, when people are uncertain, […]

Good Case Practices Used To Skyrocket E-tailing Business

Image source: Pexels With online retailing being bigger than ever, it’s important to stay up-to-date on business strategies to help improve your eCommerce sales. In fact, it is estimated that there will be 2.14 billion global digital buyers in 2021. Of those digital consumers, you have the chance to gain their business and potentially convert […]

5 Ways to Align Sales and Customer Service Teams for Success

Image source: Pexels The way customers perceive your sales and servicing features will determine how they advocate for your brand going forward. Creating a cohesive, seamless customer experience (CX) for new and existing customers is very important. According to published reports, 73% of customers said CX is essential in their purchase decisions, with 43% ready […]

6 Do’s and Don’ts for a successful customer lifecycle management

Image source: Unsplash For a business to beat their competitors, their understanding of the customer lifecycle journey shouldn’t lack in any manner. To analyze various latest buying trends, brands gather tons of data, such as customer behaviour, income levels, changes in their requirements, what services their competitive brands are offering they lack. All this data […]

10 Ways VOIP Phone Systems Can Enhance Your Customer Experience.

Image Source: Unsplash Today as the world is getting closer and more businesses are going global, there is a rise in customer expectations. And so, if you need to succeed in this competitive world, you need to up your game. It would help if you excelled in all departments so that you can outrun your […]

eCommerce PPC Tips: Ways To Increase Your Ad Conversion 

Has your in-house sales team been looking to make the most out of a pay-per-click (PPC) advertising strategy? Are you less than happy with the success of a recent advertising campaign? The fact of the matter is that the world of e-commerce can be slightly confusing and not all approaches will produce the desired effects. […]

5 Ways Employee Experience Impacts Customer Experience

Image source Shutter Stock Giving the best customer experience is an essential ingredient for a company to generate better sales. How can a customer have a great experience? The answer is simple; through their interaction with your employees.  Let’s say you go to carpet cleaning Stevenage, and a salesperson welcomes you warmly and interacts with you […]

Why do people buy from you? 

When people seek a solution to a challenge or want to make a change in their life, they are either seeking to avoid pain or gain pleasure. With this in mind, it is essential to understand whether the product, process, or service you offer helps your prospect avoid a business problem or moves them closer […]

How to Grow Sales Without Selling

How to grow your customer base organically The old way of making sales is no longer sufficient for growing your business. Today’s customers are savvy and informed about the value, options, and services available in the market. Everything is transparent due to the internet of things. So what can you do to rise above the […]

How AI Technology Can Boost Your Content Marketing

Artificial Intelligence has become the norm when it comes to digital marketing and internet trends. We can no longer rely solely on hand-crafted web content in order to market certain products and services effectively. A whopping 84% of enterprises in 2018 have decided to implement some form of AI in their content strategy. That being […]