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With online retailing being bigger than ever, it’s important to stay up-to-date on business strategies to help improve your eCommerce sales. In fact, it is estimated that there will be 2.14 billion global digital buyers in 2021. Of those digital consumers, you have the chance to gain their business and potentially convert them to loyal customers. In this article, we will discuss great case practices used to skyrocket your eCommerce business.
The best way to improve sales is to think of your strategy in three key sections: website, email marketing, and advertising. Each section is an important part of your business that can help drive customers to the checkout. For example, setting up automated cart abandonment emails can give your customer the reminder that the products that they were originally interested in are still available and just a click away.
As you start to reevaluate your eCommerce strategies, the first thing to check is your website. Do you use high-quality images to promote your products? Is it optimized for mobile? It’s important to look at your website to see if it has the best user experience. Sometimes, it’s easy to overlook a few things that could set your website apart from the competition. For example, these are 4 things that businesses sometimes overlook when improving their website.
High-quality images on your eCommerce website can elevate your brand’s image. By featuring clean and sharp imagery, you can make your website visibly appealing to your customers. This, in turn, can help you convert more leads. How? By showcasing clean, crisp imagery, you give your consumer a reason to stay on your site and increase quality engagement.
Testimonials and reviews are always great to see when operating a business — it allows you to see what your customers truly think about your products or even your business. Testimonials can be a great asset to your eCommerce company. Positive feedback can make skeptical customers feel a little more at ease, so why not let your happy customers do the talking? Utilizing testimonials on your webpage can give your new visitors an opportunity to get to know your company.
As you add testimonials to your website, you have many options to showcase them outside of the testimonial page. By adding your customers’ reviews to your website’s homepage, you can provide skeptical customers reassurance as soon as they visit your eCommerce website. Another option is to feature positive feedback on an individual product’s page. Including testimonials here could be the final convincing your customer needs to purchase your product.
A product description is essentially just that, a detailed description of your product. However, it can make or break your sales if your product descriptions aren’t good. To create helpful product descriptions, you need to think about the who, what, when, where, why, and how before writing. Asking yourself questions like “who this product is for,” “what are the benefits of the product.” and “how does the product work” can help you create a product description that can potentially lure customers to the checkout.
It is estimated that over 6 billion people in the world own smartphones. With more people than ever owning and using their smartphones on a constant basis, it’s vital for eCommerce businesses to optimize websites for mobile. Optimizing your site for mobile will allow for your website to appear higher in search results and gain more traffic. And with the increase in traffic, you will see your eCommerce is getting more leads and sales.
If your business uses email marketing, you normally use this channel to push offers and sales to your existing customers. Pushing sales is important for improving sales for your business, but there are other email marketing strategies that can help close sales for your business. Email strategies like cart abandonment and post-purchase follow-up emails can help bring your customers back to your website.
The answer is yes. Think of the times that you’ve visited an eCommerce website, moments away from clicking the checkout button, but you decide to walk away from the purchase. In most cases, you forget about that almost purchase you had and don’t remember until you revisit the site and see a cart full of goods still waiting to be bought. Cart abandonment emails can be a gentle reminder to your customers that the products they were originally interested in are still available. This simple email activation could lead to an increase in sales.
Follow-up emails post-purchase can be a great tactic to gain customer loyalty and turn one-time purchasers into loyal supporters of your business. In your follow-up emails, you can choose which route you take based on your business needs. For some eCommerce businesses, a simple thank you email is used to show appreciation to their customer for buying from their business. You can also use follow-up emails to request product reviews or recommendations — allowing you to gain a bank of testimonials to upload on your website or promote on social media.
During the busy season for your eCommerce business, it’s important to keep in constant contact with your customers. If your business runs into shipping or manufacturing delays, you need to make your customers aware of this. Utilize email marketing to get your message across as you move through the business season. Email can be your eCommerce business’ best tool. By doing this, you have a chance to gain trust within your customer base.
Advertising your eCommerce business is a key factor in improving your sales. Strategies like a detailed marketing plan and content posting schedule can help boost your advertising efforts and see an improvement of website performance. Advertising your business can help you gain a loyal audience and customer base.
Social media is an important tool for your business to gain customers. Being active on social media accounts and utilizing the high-quality content you gained for your website, you have an opportunity to gain your audience’s attention. Improve your social media presence by creating a social media strategy, a brand voice, and a consistent posting schedule. Plus, most social media platforms are now optimized to include buy buttons that let customers shop without leaving the app. By improving your social media presence, your eCommerce business can gain loyal followers who will in turn drive engagement to your website.
Like mentioned before, follow-up emails are a great way to gain customer loyalty, but you shouldn’t stop there. A big reason to consider building a customer loyalty program is that those customers can help you grow your business faster than your sales and marketing teams. However, it can be hard to stand out from the crowd when it comes to perks and discounts. Think of unique ways to gain and keep loyal customers. For example, send thank you notes to loyal customers after their recent purchase to express your gratitude.
Advertising your brand doesn’t just stop at the sale. It continues as your customer receives their order. Promoting your eCommerce business on your packaging can help increase brand awareness. However, you don’t have to stop there. You can also consider what goes into the box. The use of tissue paper boosts the perception of quality. This can elevate the customer’s experience and potentially gain customer loyalty.
You’ve probably seen messaging on an eCommerce website of “Hurry! Only 1 item left” or “Sale ends tomorrow!” This tactic brings a sense of urgency to customers to purchase the product now or they could miss out. You can create scarcity by setting a deadline for your sale and an inventory tracker on your product’s page. It’s a simple tactic that can generate more sales for your business.
As you look to expand, it can be beneficial to look at other websites to help sell your products. Websites like Amazon, eBay, and Etsy are useful platforms to skyrocket your eCommerce business. With eBay being one of the web’s top destinations for buying and selling products in 2021, it can be a great platform to consider as you think about expansion.
It’s important for an eCommerce business to continue to stay up-to-date on strategies. By continuing to evolve, you have the chance to stand out of the crowd, earn loyal customers, and increase sales. With these great strategies, you could help skyrocket your eCommerce business.
About the author
Jake Rheude is the Vice President of Marketing for Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.