When undertaking any new task, it’s important that you base your decisions on solid research data. Why? Because this is the best way to guarantee your success. This is just as true in sales as it is in all other areas of life. One aspect of sales in which appropriate research is especially vital is […]

A group of men is sitting around a table at a diner. One produces a pen from inside his jacket, saying to one of the others, “Sell me that pen.” “Why don’t you do me a favor,” his friend replies, pen in hand. “Write your name down on that napkin for me.”   “I don’t […]

Boosting your sales with Instagram is an opportunity many business people neglect or miss. Nevertheless, that never cancels that Instagram remains one of the best-used visual communication platforms that lets you present your offers consistently. Here is everything about your business’s necessities to ensure its Instagram account brings real, material results. 1. Research the Competition’s […]

There are billions of people on social media networks, with at least 1.3 million new people joining every day. That’s the reason you need to focus on social media channels. Most millennials, for example, have an account on one or the other social media channel. That means you have ready access to your audience if […]

Social media marketing has slowly become the most happening and rewarding channel for lead generation. It is not only beneficial for B2C companies but equally effective in cases where B2B companies apply and implement tactful social media strategies. It is a great way for marketers to leverage the channel and move beyond using it for […]

image source: Pexels Since the advent of Social media platforms, it has marked its presence in almost every household. The glitz and glamor for appreciation and recognition have driven people to limitless usage. Many people simply don’t take a break from social media and this has an adverse impact on their mental health. On average, […]

Image source: Unsplash Visual content and marketing photos are essential for brand image building and social media sales. The importance of the visual is confirmed by research: 56% of users first look at a product photo and only then start reading the description – Baymard Institute; A high-quality visual can increase conversions by 8% – […]

You can spend weeks crafting the perfect social media post, only to have it flop and fail to engage because it goes live at the wrong time. This is where scheduling is your greatest asset, giving you the opportunity to help your content gain serious traction. Of course, to master scheduling, you need to know […]

Whether you want it or not, content marketing requires a proper strategy. We will show you how to build one.

According to a 2019 Edison Research, Americans who listen to a podcast every week increased to 175% since 2014. As someone who runs an e-commerce business, the data shows that you might start a podcast. Doing so allows you to reach an untapped audience. This can also mean bringing in a new set of prospects […]