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by Chaitanya Patel
Social media marketing has slowly become the most happening and rewarding channel for lead generation. It is not only beneficial for B2C companies but equally effective in cases where B2B companies apply and implement tactful social media strategies. It is a great way for marketers to leverage the channel and move beyond using it for […]
by Evelyn Johnson
image source: Pexels Since the advent of Social media platforms, it has marked its presence in almost every household. The glitz and glamor for appreciation and recognition have driven people to limitless usage. Many people simply don’t take a break from social media and this has an adverse impact on their mental health. On average, […]
by Thomas Lore
Image source: Unsplash Visual content and marketing photos are essential for brand image building and social media sales. The importance of the visual is confirmed by research: 56% of users first look at a product photo and only then start reading the description – Baymard Institute; A high-quality visual can increase conversions by 8% – […]
by Rupert Jones
You can spend weeks crafting the perfect social media post, only to have it flop and fail to engage because it goes live at the wrong time. This is where scheduling is your greatest asset, giving you the opportunity to help your content gain serious traction. Of course, to master scheduling, you need to know […]
Whether you want it or not, content marketing requires a proper strategy. We will show you how to build one.
by Juliette Anderson
According to a 2019 Edison Research, Americans who listen to a podcast every week increased to 175% since 2014. As someone who runs an e-commerce business, the data shows that you might start a podcast. Doing so allows you to reach an untapped audience. This can also mean bringing in a new set of prospects […]
by Jessica Martin
Marketers are always finding ways to reach out to their audience. The website has become the prime mode of communication with the audience. As a result, we have seen an exponential increase in active websites, with around 543 million functional websites in 2021. With so many websites around, businesses must ensure they undertake the proper […]
by Polina Shakhova
Everyone is using hashtags these days and for good reasons. Hashtags are the perfect strategy for any writer who uses social media to market their work. You can use them to find relevant content to share, to help your audience find your content easily, and to keep up with relevant conversations within your writing niche. […]
by Georgi Todorov
It’s not easy to quantify the benefits of improving your customer experiencecustomer experience, but that doesn’t mean it’s a worthless effort! Just because you can’t easily quantify the return doesn’t mean you should ignore customer experience. With a better customer experience, you can lower the cost of acquiring and retaining customers, reduce your churn, engage […]
by Juned Ghanchi
For every mobile app, marketer, social media platforms are great tools for new user acquisition. In fact, as app marketing is increasingly becoming cost-intensive, marketers need to adopt low-cost or zero-cost methods to help apps gain traction. The organic social media marketing and presence that doesn’t need a penny except if you engage experts or […]