In 2017, the popular makeup brand CoverGirl made headlines by appointing its first male brand ambassador, James Charles. This move was a significant departure from traditional marketing strategies, which often relied on gender stereotypes to target their products. By embracing inclusivity, CoverGirl was able to connect with a broader range of customers, including those who […]

Finding and developing talent is more crucial than ever for organizations in today’s cutthroat marketplace. Finding and retaining talent, though, can be challenging. Influencer marketing can help in this situation. Influencer marketing is the process of promoting a message or brand via a person or group of people who are already well-known to the target […]

Trust is the foundation of any kind of relationship. But it becomes even more important when you’re in sales, as you’re continuously building networks among colleagues, bosses, and clients.  That’s why conversations are very important—and your ability to break the ice, even more so.   Knowing how to get a conversation started can open an […]

Image Source: Unsplash The goal of most organizations is to reduce onboarding time to rack-up sales quickly, but that typically results in an unprepared sales department. While this practice is more common in remote teams, in-office professionals also struggle to make sales if they aren’t well trained. If you want to equip new hires with […]

Image source: https://www.pexels.com/photo/man-holding-a-music-award-7005074/  ALT Keywords: Happy employee holding trophy. Many companies are waking up to the fact that giving out awards or trophies to their employees has many advantages, both for the workers and the business.  If your company is not yet giving out employee recognition awards, here are eight reasons why you should certainly […]

Photo by Negative Space What are some of the factors which define a successful brand? Common answers will include quality products, targeted marketing campaigns and personalized customer service solutions. However, it is just as important to remember that transparency is also crucial and this arises from building trustworthy relationships. A staggering 81 per cent of […]

Even though “influencer” is a new term associated with social media, brands have been using people of influence, a.k.a. celebrities, long before Instagram and even the Internet. Some brands, like Nike, even developed separate sub-brands that become iconic, standalone status symbols like Air Jordan apparel. But, thanks to Internet influencers, you no longer have to […]

Image source: Pexels Showing genuine appreciation helps build closer relationships with customers on their journey through your client map. Thanking customers is elementary, but surprisingly, few companies ever take the time to thank buyers for their business sincerely. In this dog-eat-dog world of competitive businesses, the way to stand out and carve out your own […]

Image source: Pexels If you’re social media savvy and have a knack for creating engaging posts, then you could be an influencer. For those at the top it’s a glamorous lifestyle, and who hasn’t dreamed about sipping champagne in a five star hotel? However, it’s a harder job than it looks, and it’s very easy […]

Image source: Pexels Despite having a solid influencer outreach strategy, you may find that your best efforts to gain partnerships with influencers fall flat. This is partly due to the speed and short attention span of the world of social media, where you only have a few words and a few seconds to make an […]