Author Archives: Helga Zabalkanska

Even though “influencer” is a new term associated with social media, brands have been using people of influence, a.k.a. celebrities, long before Instagram and even the Internet. Some brands, like Nike, even developed separate sub-brands that become iconic, standalone status symbols like Air Jordan apparel. But, thanks to Internet influencers, you no longer have to […]

Writing a good referral email requires you to pay attention to every element. Doing so will get you higher conversion rates. Staying competitive in the modern market requires you to implement all kinds of marketing strategies. On top of all the PPC campaigns, SEO content strategies and social media exposure, there’s another approach that many […]