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How To Successfully Implement a Change Management Process

Image source: Pexels “Changes are inevitable and not always controllable. What can be controlled is how you manage, react to and work through the change process.” Kelly A Morgan It is an undeniable fact that the contemporary business world keeps evolving at an unprecedented pace. Businesses are getting competitive more than ever and are finding […]

What makes an extraordinary salesperson

  So, when they asked me at WhiteHat Junior, my last employer, what makes me an extraordinary salesperson I said a lot of things. I was awarded the title ‘Guru Cool’ for consistent performance over a long period. Looking back I see three qualities that make a critical difference in the long run. Communication & […]

6 Ways to Modernize and Personalize The Way You Communicate With Leads

Source Personalization has always been a cornerstone of effective marketing. And with so many different channels available now to reach your leads, why not make every interaction count?  Your leads will remember you and respond better if they feel like you understand them as individuals, rather than treating them like impersonal numbers on a spreadsheet. […]

How to Write a Referral Email (With Examples)

Staying competitive in the modern market requires you to implement all kinds of marketing strategies. On top of all the PPC campaigns, SEO content strategies and social media exposure, there’s another approach that many companies opt for. Referral marketing is a great way to reach out to potential clients who already trust your brand because […]

How to Tackle Cold Emailing and Pitching When You Don’t Speak the Language

So, How to Tackle Cold Emailing? On the surface, cold emailing has a bit of a bad reputation. Pitch or cold emails can get labeled as “spam.” Especially if they come from someone outside your native language who clearly doesn’t use translation services, based on the copy they have used to reach out to you. […]

4 Ways You Can Sharpen Your Focus to Build Your Business

Image source: Unsplash The day-to-day functions of running a company can send you all over the place. Urgent tasks and problems that crop up have you putting out fires while you’re also managing the less-urgent (but essential) projects at the heart of your business. Sometimes you need to take a step back and regain your […]

How COVID-19 Is Impacting Sales Professionals

Since March 2020, outside sales conversations have come to an abrupt halt. Suddenly, young professionals in the sales and business community are being called up to serve in a great national crisis, and bosses are locking staff away to work from home until the crisis is over. The COVID-19 pandemic peaked and gradually declined through […]

11 Tips for Salespeople Working from Home

Image source: Unsplash The ongoing pandemic has opened our eyes to the realization that remote work is here to stay, and it’s not going away anytime soon. In fact, most brands in the B2B space expect digital sales to be more than 50% of their business within 2 years. When it comes to working from […]

How to Keep Your Sales Team Happy and Productive

Image source: Pexels A happy sales team is also a productive sales team, so it makes sense to do everything you can to improve morale and encourage their efforts. Here’s a look at some of the tactics you can use to enhance sales team job satisfaction and empower them to operate optimally. Doing so should […]

6 Do’s and Don’ts for a successful customer lifecycle management

Image source: Unsplash For a business to beat their competitors, their understanding of the customer lifecycle journey shouldn’t lack in any manner. To analyze various latest buying trends, brands gather tons of data, such as customer behaviour, income levels, changes in their requirements, what services their competitive brands are offering they lack. All this data […]