In the constant battle for customers coupled with a bad economy, is it any wonder that some of your competition is engaging in a price war? After all of your hard work, experience and service you offer, you are now forced to reduce your prices simply because your competition is offering rock bottom pricing? Hogwash! […]

You may be having a good business running. Sales are high, customers keep returning, and your ratings are high. You now think it is time for you to introduce a new product or service. You then conduct a lead generation campaign to gauge who among your buyers can be new sales leads or business prospect. […]

Email is probably the best way to reach large numbers of leads quickly. If you have a big lead list, you can send a well-designed email and get responses back much faster than if you simply dialed your way through the list. The catch is that sending an email makes it much easier for leads […]

How To Write Winning Value Proposition: It is natural for customers to probe the “what’s in it for me” interest deeply before making a buying decision. When customers buy a product or a service they ask numerous questions and weigh various pros and cons of buying the product. They are likely to make a cost […]

How Can It Work For You? One of the new marketing trends is “disruptive selling.” This is defined as any marketing strategy that is bold enough, unique enough or out of the ordinary enough to create buzz and, consequently, sales. It could be marketing that runs counter to the time of year when competitors are […]