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Influencers Invited Sales Blog

How to Write Email Promotions that ROCK!

Most people believe that writing requires skill and is an art. I believe this to be true when you are creating works of art such as novels, ebooks and whitepapers but when it comes to email promotions; I believe writing is a science. By following a simple formula, anyone can create successful email promotions. Every […]

How To Write Winning Value Propositions With Quantifiable Hard Dollar Figures To Win A Sale

It is natural for customers to probe the “what’s in it for me” interest deeply before making a buying decision. When customers buy a product or a service they ask numerous questions and weigh various pros and cons of buying the product. They are likely to make a cost and benefit analysis. Such analysis should […]

Disruptive Selling

How Can It Work For You? One of the new marketing trends is “disruptive selling.” This is defined as any marketing strategy that is bold enough, unique enough or out of the ordinary enough to create buzz and, consequently, sales. It could be marketing that runs counter to the time of year when competitors are […]