Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Turning Your Clients into Trusted Allies
What it takes to Retain Clients Loyalty, Even when they could do better.
The old saying ,” Actions speak louder than words” is old for a reason,it’s true. If you say you will do something for your client, do it. This includes appointments, being timely, resolving problems, returning calls, etc. Some salespeople are responsible for existing accounts as well as attaining new accounts. I like to call these sales people hybrids. They may have support associates that handle problems, but they are the key ” go to” person for new and existing accounts. If you are one of these sales people you know how important getting back with your clients and delivering on your promises can be. This is an important part of the relationship building process. I have often called my existing accounts for no other reason than to check in on them. You will be surprised how far this little gesture goes when there is a problem, even when you really can’t do much about it. The truth is sooner or later there will be a competitor that comes knocking that may have the same or better product cheaper, faster,etc, they will be telling your clients why they should switch and save time, money and resources for their company. In my career I have had this happen many times, and only the relationship built on trust, reliability and strategic relationships with key decision makers saved the account. What are some ways you can express your commitment to a long term relationship? Well, there are the obvious providing excellent service, but in addition to that, the following are some tips that are a step ahead. Sharing information pertaining to their industry is valuable, you are out there on the street and probably hear things that may hold some sway in their day to day business dealings. Give them kudos, call and say thank you for their business, and trust. Keep a list of your clients birthdays and wish them a happy birthday. You may be the only person who does that day. Take time to know something personal about every single decision maker on your list. If you take time to tend your garden, you will reap other benefits as well. The client will be an excellent source of referrals, an ally in your corner, and you won’t hesitate to use them for a reference when you are in need of one.You might also make some great friends.
About the author