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by Nan Hruby
Credible Statements,Words that work, those that don’t
The Following are a list of words and phrases used in the sales process that evoke different emotions in the prospects mind.Keep in mind, your goal is to be looked upon as a credible advisor that can be trusted with their business.
Words that build credibility
Beneficial Partnership Value Need Collaborate Demonstrate Illustrate Competent Deliver Objective Results Proven Achieve Utilize Goal Mutual Understanding Consult Advise Decision Making Process Thanks for your time
Words that lower credibility
Right You know Like So Honestly Uhm Uh Okay Well Just Basically Literally Really Very Anyway Know what I mean? Is this a good time? I feel I just called because… I’m checking in to see… I think I believe Maybe Who is your boss?
About the author
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