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Common Questions and Answers
Gone are the days where companies are faceless. With the rise of social media consumers are getting smarter and smarter. Whether it’s the middle of July or during the Holidays, the first thing anyone does is search for something online. It doesn’t matter if your company is service or product oriented if you’re not online… and online in multiple ways, you should be.
Social media is great; I’m a HUGE fan. It provides a platform for businesses to easily connect with their customers, and if you’re using it correctly can produce a 100% increase your bottom line. I’ve recently gotten two different clients solely from Facebook. Now- did that happen over night… absolutely not, I’ve been on Facebook since it was first established… however, it has now become a vital part of my overall business strategy.
The problem with today’s “social media” (and I say “today’s” because if you think the concept is new, you’re wrong… it’s just a new platform) is that if Twitter, YouTube, LinkedIn, Facebook, etc all disappeared tomorrow and you haven’t moved your “friends,” “followers” and “fans” to a list that you can market to you’re in serious trouble. This is why it is VITAL to have a blog on your website… and ideally not just a link from your company site to a blog page… but actually incorporated into your website (this is better for SEO). Although the thought can be overwhelming, I promise you it is worth it. Here are some simple steps to helping you tackle this task. If you already have a blog, still read the rest of this as these guidelines can be used as a formula for organizing the various aspects involved in creating a successful business blog.
Here are a couple of ways you can make a little extra money with your blog: Charging other businesses for hosting their ads on your blog; Placing affiliate product ads on the blog; Using CPC textual ads (like Google Adsense) to increase blog revenue; Incorporating CPA adverts into the site.
There are many ways to increase the profit from a business blog. The main point to concentrate on is that advertisements can distract from your content so choose wisely. External ads should be topically related to your own content so that readers are likely to be interested and more liable to click on the ads and earn you money. The look of the ads is also important. They should blend in with your blog theme and should be attractive, not garish. Textual ads can appear tacky and distracting if overdone.
The Bigger the Effort, the Better the Result
A good business blog should be looked at an extension of your business and a part of your sales time. The easiest way to make sure it’s not overlooked is to set some editorial guidelines and stay on track for posting content. Blogs can perform a multitude of beneficial tasks and provide a business with an additional source of income, increased brand recognition, and enhanced customer interaction.
Don’t think ‘why do I need a business blog?’ Think ‘why have I not got a business blog already?’
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