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Common Questions and Answers
Push notification is considered to be the most important app engagement tool in the world of smartphones. It will help you in enhancing app users and retention by twice the times as achieve 4 times retention rates, but, is it so easy to make people engaged with the push notification? Definitely no! It is found that most of the people do not even open the text and they just ignore. How to make take the push notification efficiently? Continue reading to know the strategies for being successful in presenting the push notification.
1) Personalize and segment
The best idea is to send the push notification to the audience selectively. It has been found that the messages to all the subscribers will result in considerably low engagement. It is better to add some personal touch in your marketing strategy will make them view the message. This will also make your users feel special and promote the most relevant content. It is also the most important way of conveying a message effectively.
The message also should reach the right audience at the right time that they will open the text. You may also segment different parameters and that will help you in categorizing the subscribers and enhance engagement rate.
2) Optimize your delivery and time of sending
Your complete user base will be composed of different customers and they will differ from each other. This proves the importance of throwing the personal batch and blast approach to them. Users have different preferable time and they react differently to the push notifications.
It is found that the time that the people respond to the push notification if during the working hours from 9 am to 5 pm. most of the messages sent before 9 am and 5 pm is not getting opened. In particular, sending such messages during the weekend is not the right and suitable time because are not responding to such messages during the weekends.
3) Make the right notification
When you need to send some notification to the customers, there are different types of messages and notifications available in the world of smartphones. You need to send the notification that is informative, simple, time bonding and quick reminder to your audience. Design the notification that will be considered by your audience and create an impact on your products or services.
People will offer you only a few milliseconds to look at the notification and within that time, you should be able to make them open the message. Design your notification in such a way that adheres to the nature of the content that you are presenting.
4) Track the right KPI
Do not forget that your push notification KPI should sync with your marketing goals. You should be updated with your strategies and you should be aware of how the strategies are working with particular campaign ads and brand goals. You need to analyse the right metrics and figure out how your notification campaigns will result. You also need to measure the right numbers to quantify the performance of the campaigns.
Also, know about the click rates and that will provide you deeper insights on your audience engagements. This is also the means that measures the effective reach of your text to your customers. You should also keep watching the number of subscribers and know what made them subscribe to your website. This will showcase the positive aspect of your marketing strategy and you can make use of them to grab more customers to your business. Your work will not get over with this, it is important to continue to interact with them and make them your potential customers.
5) Segmentation of the messages
If you are interested in providing your users to have a personalized experience, this is an area that you need to concentrate more. Divide your audience into different groups and think about the type of people you are targeting to address. This segmentation might be based on age, location, gender, interests and other personal information.
When you are taking it to the next level, you also need to consider the user behavior in question. The goal that you carry to achieve your push notification has everything to make out with how the user is going to react with the app. Also, you should know about how frequently you should use the app.
6) Be creative
The significant goal for the push notification is to gain the attention of the users. If you need to achieve this, it is important to make an effort in sending extra entertaining and creative message to your clients.
Make sure your team is collaborating with some creative people and come up with some unique ideas. It is not advisable to write something too long and follow the language that your audiences are comfortable with. This will create some endless possibilities for better reach.
7) Make use of a multi-channel strategy
A multi-channel approach is an ultimate approach to assist users with setting up and engaging with your app completely. Push notification provides succinct messaging, incentives can be driven home exactly and convincing example. This serves as the key reason to show that the app is valuable and worth to use it.
When you are handling such multi-channel strategy, harness the power and several insights of the user data over the channels. This will help in the betterment of tracking and to adjust the user behavior. Also, this will make an easier option for users to share content on social media platforms.
8) The opt-in prompt
The initial point of interaction is opt-in. the information offered by the app vendors will generally be handy at the first touch. If you maximize the opt-in rates, it will ensure that the new users are properly on-board. Also, it reduces the user churn rates and these are the key to success for the push notification.
Push notifications are the best way through which you can try to bring the dormant users back to your app and engage the users who are already active. However, it is not easy to make your audience open your notification. Make sure you follow the right strategy and make the achievement possible!
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application which includes taxi mobile application, ondemand mobile application, etc. He works in a leading mobile app development company with skilled iOS and Android app developers that have developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.
About the author