Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Subject lines and “From” fields are the two most critical factors that determine whether emails are opened or ignored. For Subject lines to work well, those 40 to 50 characters have to entice recipients to open the email and take action. Subject lines, like newspaper headlines, should state clearly and concisely what’s in it for the reader and what you want them to do. When promoting your business via email, keep these tips in mind: Ã¯â€šÂ· Personalize the subject — include the person’s name or company Ã¯â€šÂ· Clearly state what your readers can expect from the email, and make it valuable Ã¯â€šÂ· Leverage the “From” line — if it’s the first time you’re contacting a lead, be sure the email comes from a recognizable source. Use a “From” contact line that creates a sense of familiarity and/or credibility — your organization name or a person’s name.
About the author