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Common Questions and Answers
For a B2B website, the first and the foremost priority is to acquire maximum “quality leads” and that can only be possible if your website is driving consistent traffic.
Are you seeing the expected traffic on your B2B website?
If not, you’re most probably at the right place and this blog will walk you through the process of driving more traffic to your Business-to-business website.
Image source: Pixabay
What’s better than driving organic traffic to your website? Without investing on print ads or marketing campaigns that can probably drain your resources within less time.
Organic traffic attracts qualified leads that have more chances of getting converted. Yes the marketing campaign that you paid for might bring more leads but the moment you stop paying, the number will drop to zero.
Driving traffic to your website is a long process but you will be rest assured that your website will see consistent flow of leads even if you stop working on it after sometime.
The “leads” is not that matter if you are looking to achieve your goals at the earliest. “Quality leads” matters the most to a B2B brand so you only attract the prospects that are genuinely interested in your offerings and have the budget to invest.
Read on to know how you can drive more traffic to your business-to-business website.
SEO, when done with the right strategy at the right time, can drive 70-80% more traffic to your website. But again, there are several factors to consider and where to get started?
The best way to accelerate your SEO strategy is by analysing the past results of your site and identify what works best for your site. Go ahead with the strategy that has worked for your site.
You can analyse this by looking at the blogs that ranked on page 1 and page 2 of the google search result and identify what keywords or SEO strategy worked well for those blogs.
The best way to identify what works well for your website is “experimenting” with your B2B website so you could continue with that one strategy that can help you rank on the Google search result.
Google ranks the website that satisfies the search intent and the content that has internal links as well as external links. This allows Google to recognize you as one of the high-authority website that puts out high-quality content.
Long-form content on your website does ranks well but make sure it has the target keywords so the right audience could reach to your B2B website.
As I have said before, experimenting is the key to drive more traffic to your website. Every B2B marketing team should know tactics that are needed to drive the attention of your target audience and creativity just adds up more value to your content.
Be creative, be authentic, and offer high-quality content to your audience.
The most powerful weapon of any successful marketer is his/her creativity and lateral thinking. For an organisation that has a powerful marketing team, you’re already one step ahead of your competitor.
Before you decide to start a campaign, create a story or a base for the campaign that can connect with your audience and then run the campaign.
So, unleash the creativity from your within, ace the campaign, and get the prospect into your sales pipeline.
It’s all about networking and collaborating for a business-to-business website looking for visibility and higher traffic. Collaborate with other brands that can be complementary with your offerings and who have the same target audience as you.
Partnering with other potential brands via a webinar, podcast, or even guest posts can help you gain visibility and you’d be able to showcase your product/ service offerings.
It’s better to partner with brands that already have a wider audience than you so you drive maximum leads to your B2B website.
A B2B brand should always show up on networking sites such as LinkedIn. You never know, you could expect an unexpected opportunity. It’s like a complementary platform for a B2B brand where you can link your blogs or website with your LinkedIn posts.
High-quality images and videos tend to get more engagement than simple text posts and don’t forget to link your website with each post in a creative way.
Engage with your target audience via comments or Dm’s, reply to their queries so you not only attract people to visit your website, but you also build a community of genuine customers.
Sending newsletters to your target customers is an ideal way to engage with them as you not only send it in a professional way but you also get to showcase your offerings in a better way.
But how to drive more traffic to your B2B website with newsletters?
Easy, talk about your product, offer value, inform about a new offer on a product and don’t forget to link your website at the end.
But how will I find the email addresses of my target audience?
It’s always great to have professional help to automate certain things. You’d not want to spend your time searching for the emails Id’s of your prospects individually.
Aeroleads is an email extractor that helps you find a verified list of email addresses within a few clicks. The steps to finding email addresses from Aeroleads is as easy as making a google search.
You just have to sign up with aeroleads and install the free plugin. Head to LinkedIn or any other networking site and search for the people that you wish to send a pitch or an email to. Keep adding the emails to the plugin and that’s it.
There are several other ways to drive traffic to your website but the ways mentioned above are to be found the most effective one. However, other than these ways, you can also try your luck on platforms such as Instagram, Quora, YouTube, etc.
Social media platforms are the easiest ways to reach out to a wider audience but a trick here is, finding a platform where your target audience hangs out the most at.
Other easy ways are partnering with influencers, giveaways, paid advertisements, etc are super effective ways to drive traffic.
However, nothing’s better than driving organic traffic to your B2B website and I hope you drive maximum traffic with the help of these effective methods.
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