Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Sales Success Principles
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
Emails are everywhere! Email is the most cost-effective method of marketing and can generate an average ROI of 4400 %. In other words, you can earn up to $44 for every $1 spent if done right.
But are you earning this ROI or anything close to it? What if your email marketing efforts have stymied and are no longer providing you with the ROI you seek?
Here we bring ten ways to be implemented right now so that you are on track for achieving your target ROI:
To begin with, set your goal about what you want to achieve from an email marketing campaign
In the long run, having such commitments make it easier to identify the right strategies to achieve your goals.
Hence, setting email marketing goals will ultimately assist you in growing your subscribers’ list, increase customer engagement, grow your business, and boost ROI generation.
A quality list ensures a reasonable deliverability rate which results in higher ROI. An email campaign may have great design, amazing content but still, fail to deliver good results.
Due to a poor quality email list.
Thus building an efficient email list that is better in terms of quality and not just quantity becomes inevitable.
You may have a list of people who have shown interest in your brand and want to know more. A list of such 1000 email addresses will indeed outperform the one with 10,000 random emails.
So focus on building an email list from scratch and avoid purchasing any email lists. You can also use email finder tools that give pre-verified email addresses to build your list rather than just purchasing random email contacts.
Sending the same email to targets on your email list is an ineffective method for email marketing.
A personalized and real consumer experience gives you an edge over others.
For this reason, the use of effective segmentation of the targets is necessary.
It would be best to implement your marketing strategies based on the preferences of the customers.
Segmentation ensures that the target email reaches the right person at the right time. The ROI of segmentation cannot be denied, especially when email marketers report a 7,000% boost in revenue by effective segmentation.
In order to generate more revenue prove your worth to the customers and your open rates will shoot up without any additional efforts.
You can segment your audience into specific groups based on various factors like:
No customer wants to be treated as another sheep in the herd. Individuality is what they seek and deserve. Therefore, focus on giving a personalized experience through emails or any other marketing channel.
Personalization not only improves the open rates, click-through rates but provides customer satisfaction too
It is not limited to including a name in the greeting. The content must be personalized to the recipient based on their history, needs, demographics, and stage of the purchasing process. Some effective ways to personalize emails:
Include the prospect’s name in subject lines and salutations to connect better with your audience.
Group your prospects with similar professions, interests, priorities & pain points, and create tailor-made emails with content that will appeal to each group.
Craft emails around buyer’s interest. For, e.g., “Crafted for sales reps who love prospect’s interest.
Include relevant graphic representation, such as an image or a short video to grab the attention of your readers.
Provide a remedy for specific pain points of a group of users. Address their concerns and demonstrate how a product will solve their issues.
Mention a mutual link to establish an immediate connection in order to gain the trust
The email should appear to be from an honest individual instead of a business entity. Individuals relate better to people sending personalized emails even if using an automated process.
Subject lines and preheader text are crucial elements of an email since the recipients see them first.
“35% of email recipients base their decision to open on the subject line and preheader text” – CoSchedule.
Moreover, a considerable percentage of people may never read a perfect email just because of a poorly written subject line or preheader text. You need to craft exciting subject lines and preheader texts that lead your prospects to open the email and eventually convert.
64% of people open emails based on the relevance of the subject line. So messing up the subject line can result in losing a prospect. Try piquing their interest, creating a feeling of urgency with your email, or making your subject line more personal and relevant to the prospect receiving it.
As a matter of fact, preheader text is as essential as the subject lines therefore It should be relevant and to the point. Also, it should be aimed to drive the prospect towards the primary CTA.
The preheader is like a theory that summarizes your message to grow the interest of the prospect.
As a matter of fact email automation is a must to add expertise to your campaigns and get better results.
Emails that are generated automatically as a response to the user’s action are known as triggered emails. Some facts about triggered emails
Moreover, a combination with segmentation and personalization can drive even better results.
A case study on Smart Furniture showed the following results on combining segmentation with triggered emails:
Content is the king of marketing. In order to get better results, focus on the quality of content. Like your content must be relevant, interesting, and geared to entice the reader to interact and act.
Here are some of the best ways to plan your content assist increase ROI:
Together with a great copy, the design of an email is equally important. Good design and eye-catching visuals improve the degree of engagement of your emails
Adding relevant links and CTAs play a huge role in increasing the ROI of your email marketing campaigns. Keep these few things in mind while designing your emails for better results:
An email can look different on different devices. Since most of your prospects and customers are likely to read your emails on mobile devices, ensure that your emails are optimized for mobiles for the same.
What may work for one, might not work for the other. With this in mind, knowing for sure what works and what doesn’t is critical. With this intention, test your email’s subject lines, calls to action, headlines, offers, design, email sign-offs, and so on.
If you want to know which of your emails will bring in more clicks and conversions, try A/B testing or Split Testing campaigns. In this case, you send out different versions of your email to different segments of your subscribers. This will help you test multiple versions of your email and find out the best.
It is important to track and analyze the performance of your email marketing campaigns to learn their effectiveness. By comparing the data you can improve the email marketing strategies to achieve the marketing goals. Some of the Key Performance Indicators(KPI) that you should track from your email marketing campaigns:
The open rate assists you in understanding:
-The strength of your subject lines
-Whether or not you are attracting the ideal audience to your list
The click-through rates assist you in understanding:
-The quality of your email copy
Thus, by measuring the return you get on your investment, you will be able to measure the success of your email marketing campaigns.
No matter how well you plan and customize your emails, it will not be fruitful if it does not reach the targeted address.
In addition, it is extremely important to ensure that your emails do not bounce or go straight to spam. You can use an email validation tool that will help you find if the designated addresses are valid or not. This will reduce your email bounce rates, improve your deliverability rate, sender reputation, and generate higher ROI.
The next time you plan an email campaign, incorporate these 10 strategies. These strategies might seem simple, but you will surely witness an increase in your email marketing ROI when implemented
About the author