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In today’s television scene, what could be more useful to marketers than a period drama series set in the 1960’s about a thriving Manhattan advertising firm? It’s like the ultimate comic-book film for marketing nerds, if you will.
Don Draper leads the cast and fills every scene with ingenious ideas and bravery in advertising his assigned products. His drunk, chain-smoking, shadowy character makes it more interesting for viewers to discover the things that make him successful in his craft. Although the series is also devoted to depicting the fashion and corporate lifestyle of that time, its brutal and uncanny concepts in advertising has captured even the interest of real marketers.
Straight from the desk of Don Draper, here are some of the lessons you could use in marketing:
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