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by Kellie D'Andrea
Many small business owners find planning their marketing activities a daunting task often creating a feeling of being overwhelmed. There are so many things to consider and so many options to choose from, how will you know what decisions to make? Marketing is an overreaching term used in business everyday to describe a variety of different things, actions and materials that a company uses to attract new customers. It could mean the type of materials you use – logos, business cards, letterhead, brochures, websites etc… or can be interchangeable with the sales team’s activities – tradeshows, networking, conferences, events & cold calling or perhaps it could mean your interaction with your customers – customer services, counter service, distribution service, call center activity etc…
Marketing is about all of those things. It is about the science of making an emotional connection with your customer. One that is strong enough to compel them to take action to purchase your product or service and to develop an ongoing relationship with them so they continue to come back again and again. It is a complex process that once mastered, yields significant results.
About the author