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The Seller Styles
See a summary of all our programs and certifications
Certified Professional Sales Person(CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader(CPSL®)
Grow your impact as a certified sales leader
Certified Master Sales Professional (CMSP®)
Join the elite group of sales professionals and leaders
Certified Master Sales Trainer (CMST®)
Advanced Sales Influence (ASI)
Take your influence and leadership to the next level.
Certified Professional Sales Associate (CPSA®)
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
About Our CEO
Standards of Conduct
Common Questions and Answers
Many small business owners find planning their marketing activities a daunting task often creating a feeling of being overwhelmed. There are so many things to consider and so many options to choose from, how will you know what decisions to make? Marketing is an overreaching term used in business everyday to describe a variety of different things, actions and materials that a company uses to attract new customers. It could mean the type of materials you use – logos, business cards, letterhead, brochures, websites etc… or can be interchangeable with the sales team’s activities – tradeshows, networking, conferences, events & cold calling or perhaps it could mean your interaction with your customers – customer services, counter service, distribution service, call center activity etc…
Marketing is about all of those things. It is about the science of making an emotional connection with your customer. One that is strong enough to compel them to take action to purchase your product or service and to develop an ongoing relationship with them so they continue to come back again and again. It is a complex process that once mastered, yields significant results.
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