Learn what being a member does for you
The Seller Styles
Learn the styles and take your free assessment
See a summary of all our programs and certifications
Certified Professional Sales Person (CPSP®)
Develop your potential as a certified sales professional
Certified Professional Sales Leader (CPSL®)
Grow your impact as a certified sales leader
Learn foundational sales behaviors, strategies, and skills
Power of Contact Marketing
Learn from marketing expert and author Stu Heinecke
Join the top 1% of sales professionals in the world.
Next Level Virtual Coaching
Join our ongoing dynamic virtual coaching community
Explore job postings from some of the best companies in the country looking for sales professionals
Daily Dose of Influence!
Enjoy our video series of influence tips and strategies
Leads To Growth
Dig into our podcast featuring industry leaders and experts
Learn from our high-level sales coaching video series
Women of Sales & Influence – Facebook Live Series
Be inspired by our Facebook Live series spotlighting top women influencers
Women of Sales & Influence – Video Blog
Enjoy valuable, high-level sales strategies to empower your sales goals
The Growth Quotient
You’ve heard about IQ, but what is your GQ?
Our Commitment to You
We are here to help your approach to sales, how you interact with others, and how you perform and execute
NASP Sales Blog
Learn from our member-submitted articles for sales professionals
Write For Us
Share your sales expertise and insights with our community
About Our CEO
Standards of Conduct
Common Questions and Answers
In the course of your lead generation work, you might have encountered more than one case where customers give you a call, expressing their displeasure in the service or product that you gave them. You might feel like you are in real trouble.
The bad news? You really are. At worst, it can have a negative impact on your ability to get B2B leads in the future. But there is no need to panic on this. Come to think of it, mad customers is an opportunity for your business to show how committed you are to them.
To do that, you only need to say a few things in their favor:
Besides, this shows them that you are also compassionate about their concerns. Your telemarketing representatives should be trained to respond to customers with these words.
And the reason they are turning to you is because they could not find anyone who can help them. You should be there to assist them in that regard.
If your customer says no in either or both questions, then it means you still have work to do. Try following it and you will be able to save these sales leads from moving to your competitors.
Customers have a problem, they still took the effort to call, they did what you asked them to do, and did not immediately turn to your competitors. You should be grateful they gave you a chance to fix the mess that your offer might have created.
Of course, these words and phrases are not magic spells that you can use with any disgruntled customer. But these are good stuff to start on.
If you want to ensure that your lead generation campaign would still succeed in the future, you have to make sure that the sales leads you have now will not be lost. They are investments you should value very well.
About the author